Who We Are
Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At Freedx, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.
Our Vision
At Freedx, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals.
Job Summary
Freedx is seeking an ambitious and data-driven Head of Growth to lead the development and execution of growth strategies across all stages of the user lifecycle. This role will be pivotal in driving user acquisition, activation, retention, and revenue expansion, ensuring Freedx becomes a top choice for traders globally. The Head of Growth will work cross-functionally with Product, Marketing, and Operations to scale our growth engine and achieve measurable, sustainable results.
Key Responsibilities
Initial Phase:
- Define and implement Freedx’s initial growth strategy and go-to-market execution plan.
- Build scalable acquisition funnels across paid, organic, referral, and affiliate channels.
- Establish growth KPIs, tracking systems, and analytics dashboards.
- Design and run the first acquisition and onboarding campaigns.
- Identify early partnerships and community initiatives to accelerate adoption. Build the foundation of the growth team and processes for long-term scale.
On-going:
- Develop and execute comprehensive growth strategies across acquisition, activation, retention, and monetization.
- Continuously optimize user journeys and conversion funnels to improve CAC/LTV efficiency.
- Manage and grow the growth team, embedding experimentation and data-driven decision-making.
- Partner with Product and Marketing to align growth initiatives with launches and campaigns.
- Drive lifecycle marketing campaigns (email, push, in-app) to increase retention and user engagement.
- Build and manage affiliate, referral, and influencer programs.
- Monitor and analyze key growth metrics, reporting performance to leadership.
- Stay informed about crypto industry trends and competitor activities, leveraging insights into growth initiatives.
- Collaborate across all departments to ensure growth strategies are aligned with overall business objectives.
Requirements
Qualifications:
- Experience: Minimum of 7 years in growth, marketing, or product-led growth roles, with at least 4 years in fintech, crypto, or high-growth tech environments.
- Education: Bachelor’s degree in Business, Marketing, Data Science, or related field. MBA or advanced certifications in growth/analytics are a plus.
Skills:
- Strong knowledge of acquisition channels (SEO, SEM, affiliates, influencers, communities).
- Proficiency in analytics tools (Amplitude, Mixpanel, GA, SQL) and A/B testing frameworks.
- Excellent leadership and team management skills.
- Strong communication, storytelling, and presentation abilities.
- Proven track record of scaling user bases and improving retention in competitive markets.
Preferred Attributes:
- Entrepreneurial Mindset: Bias to action, willingness to test and iterate quickly.
- Creativity: Innovative approach to growth in a highly competitive industry.
- Technical Aptitude: Understanding of trading platforms, blockchain, and crypto products.
- Global Mindset: Experience with international markets and scaling across multiple regions.
- Results-Oriented: Focused on measurable outcomes, efficiency, and ROI.
Benefits
What We Offer:
- Competitive salary
- Flexible work schedule, hybrid work opportunity
- Generous paid leave Opportunity for professional development, participation in industry events
Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.