Objective:
This position is responsible for driving brand performance by managing brand operations, ensuring adherence to standard operating procedures, optimizing in-store execution, and leading store teams to achieve sales targets and deliver exceptional customer experiences. The role plays a key part in strengthening brand identity, operational efficiency, and customer satisfaction across all store locations.
Key Responsibility:
Sales and Profitability:
- Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage.
- Set store sales target to maximize the sales and profitability.
- Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources.
- Effective management of the operational costs, reduction in operational costs by automation.
- Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees.
- Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times.
- Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements.
- Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation.
- Interpret and make decision on operations and visual standards based on store and client’s needs.
Stock Management:
- Monitor store inventory in consultation with Brand General Manager and Brand Managers.
- Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales.
- Monitor slow-moving and outdated stock, in consultation with Brand Managers.
- Ensure stock security measures are effectively managed by Store Managers.
Store design and projects Management:
- Involve in the design and layout process of the new store projects.
- Design a "New Store Schedule' prior to commencement of design process.
- Provide guidance to concept Architect during the design and implementation process.
- Conduct regular Project update meetings with the Projects team.
- Provide guidance and support to territory during set-up and merchandising phase.
Communication:
- Conduct regional sales and operations meetings on regular basis.
- Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance.
- Ensure brand participation in loyalty program ‘Club Apparel’.
- Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas.
Others:
- Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
- Handling legal responsibilities related to store management/store opening/planning.
Employee Development:
- Identify store training and development needs in conjunction with the Brand General Manager and training department.
- Formulate a succession plan, in conjunction with the Brand General Manager.
- Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback.
- Involve in the selection and recruitment of the operational staff, when required.
- Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives.
Desired Experience:
- 6-8 years of progressive experience in retail operations or brand management, with at least 3 years in a managerial role.
- Strong background in multi-store operations, customer service excellence, and commercial planning.
- Ability to lead cross-functional teams, manage performance, and drive operational KPIs.
- Bachelor's degree in Retail Management, Business Administration, or related field.