Marketing Executive

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

Location: One Central, Dubai World Trade Center, Dubai, UAE

Reports to: Senior Marketing Manager

Key Responsibilities:

Campaign Management and Execution

• Assist in planning and executing marketing campaigns across digital, social, email, and other channels to promote events, focused on exhibitor, paid delegate and free visitor attraction
• Monitor campaign performance metrics and prepare regular reports for the Marketing Manager.
• Evaluate the performance of media, association, industry partners, and social media influencers, providing feedback and recommendations to the Marketing Manager.
• Build, maintain, and optimise event websites, working with internal support teams to maximize conversions.
• Create, copywrite, proofread, and check all marketing materials in conjunction with the Marketing Manager, ensuring consistency with brand guidelines.
• Contribute to the database growth for events by researching competitor events and following industry leaders.
• Support content marketing calendars and ensure all social media channels are active, aligned with market expectations, and optimized for engagement and conversion.
• Liaise with event partners, sponsors, and speakers by sharing toolkits and gathering marketing materials and ensure alignment with promotional activities.
• Research and establish media partnerships to maximize exposure at minimal cost, ensure deliverables are actioned in a timely manner
• Make targeted data selections on the CRM, ensuring accurate segmentation for effective communication.
• Support any administrative and ad hoc tasks such as create campaign trackers and maintain tracking master files for events, filing documents

Onsite Event Support

• Collaborate with the wider team to ensure seamless event
• Manage exhibitor marketing, acting as the primary contact for exhibitors and coordinating their marketing requests, PR information, and collateral.
• Managing marketing suppliers onsite to support the Marketing Manager
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-3 years of experience in a marketing role, ideally within the events industry.
• Experience with event promotion and delegate acquisition is highly desirable.
• Familiarity with design tools (e.g., Canva or Adobe Creative Suite) is a plus.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools, including email marketing platforms (e.g., Mailchimp), CRM systems, and social media management tools.
• Basic knowledge of analytics platforms (e.g., Google Analytics) to measure campaign performance.
• Creative thinking and attention to detail.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Strong team player with excellent interpersonal skills.
• Arabic preferred but not mandatory

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the trust they receive and most of us balance time in the office with time working remotely and flexibly
• Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Broader impact: take up to four days per year to volunteer
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks
• Annual Flight entitlement after completing 1 year service paid as a cash amount
• A comprehensive company funded private medical insurance with optical and dental coverage
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
• Recognition for great work, with global awards and kudos programmes
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.