Company Description
IFS is a billion-dollar revenue company with 5000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™.
At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.
If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.
Job Description
Role: Responsible for the regional marketing strategy and delivery of the regional marketing plan to drive lead generation, increase brand awareness, as well as support customer retention.
You will be responsible for increasing the pipeline both for new accounts as well as installed base. Your primary objectives will be to generate newly qualified leads and support the progression of those leads through to close. In focusing on this, your work will also support increasing brand awareness both in target segments and across the industry at large.
- Set the regional marketing strategy aligned to the regional business plan and global marketing objectives. Ensure the strategy and resulting marketing plan is led by the regional Go-To-Market (GTM) and Territory Plans, with integration to related functions (specifically: Sales and Partner & Alliances)
- Own lead generation in the core industries that IFS focuses on in region (aligned to GTM and Territory Plans)
- Responsible for identifying, researching and positioning IFS with high potential companies as well as contribute to developing and presenting value propositions in cooperation with the Business Development team and the respective Sales Managers (i.e. account based marketing or ABM).
- Overall responsibility for developing and implementing a marketing plan for our install base of customers. Responsibilities include analyzing and identifying opportunities for upgrades and add on sales as well planning, successful execution and follow up on a diverse range of customer retention and development activities
- Collaborate with the central marketing team to build industry campaigns, and then own the localization and implementation across the region
- Ownership of local marcom activities including running events and both internal & external communications – working with appointed agencies as required
- Monitor, review and report on all marketing activity and results
- Support regional management with pipeline, market and segment insight and analysis
- Implement and manage strategic brand-building activities to support the long-term growth of IFS within the region in accordance with the global brand initiatives
- Lead, grow and develop the APJMEA marketing team in line with the regional business plan
- Budget responsibility. Plan, forecast and submit budget requirements
- Manage external productions, deliveries and regionally specific sales enablement material
Qualifications
- Strong strategic and analytical capabilities
- Strong relationship building skills
- Strategic and operational focus/balance
- Effective verbal and written communication of English
- Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills
- Team leadership and people development
- Experience of B2B marketing, especially in the software industry
- Understanding of industrial software space, including ERP, Enterprise Asset Management (EAM) and Service Management (FSM and ESM)
- Knowledge and appreciation of the six key industry IFS focuses on
- University degree with a business or marketing degree (preferred)
- Experienced in B2B marketing environment working with strategic marketing, preferably within the software industry.
- Experience working with sales and with Partners (SIs and also the Channel)
- Project management
- Budget responsibility
- Fluent English. Other languages covered in the region (especially Arabic and Japanese) are a benefit
Additional Information
- High level of motivation
- Good at communicating; be able to communicate at all levels and types of employees within a company
- Be able to think strategically and see the whole picture
- Social and outgoing, the ability to talk to people, a good relation builder
- Structured
- Proactive and independent
- Flexible and adaptable
- Enterprising and daring
- IFS-ambassador: represent IFS in a professional way
- Alignment to the IFS values of: Agile, Collaborative, Grit and Trustworthy