Offline Marketing Executive

Role Overview

The Offline Marketing Executive will be responsible for driving brand visibility, customer engagement, and sales growth through offline marketing initiatives. This role will focus on in-store activations, community engagement, partnerships, ATL & BTL marketing, and database communication while working closely with internal teams and external stakeholders.

Key Responsibilities In-store Marketing Activations

• Plan and execute monthly in-store activations across all branches (Deira, Abu Dhabi, Sharjah, Ras Al Khaimah, Oman).
• Develop creative concepts to engage customers and enhance brand presence.

External Local Partnerships & Tie-ups

• Identify and establish new local partnerships to strengthen brand visibility.
• Collaborate with partners to co-host promotions and joint activities.

Community Events & Activations

• Organize and execute community events and local activations for each store.
• Build strong relationships with local communities, associations, and influencers.

Database Management & Communication

• Manage and grow the customer database.
• Execute daily customer communication via email and WhatsApp.
• Plan and implement regular email marketing campaigns to promote store activities and offers.

ATL & BTL Marketing Initiatives

• Manage all Above-the-Line (ATL) and Below-the-Line (BTL) marketing requirements, including print, outdoor, and in-store visibility.
• Ensure brand consistency across all offline campaigns.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years’ experience in offline/field marketing, preferably in retail, travel, or service industries.
• Strong networking, negotiation, and partnership-building skills.
• Proven experience in event planning and execution.
• Excellent communication skills (written and verbal).
• Proficiency in MS Office and familiarity with CRM/Email Marketing tools.
• Flexibility to travel across multiple store locations.

Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Application Deadline: 21/08/2025