· Assist in the setup, execution, and optimization of campaigns on Meta (Facebook/Instagram) and TikTok Ads Manager.
· Monitor and analyze key performance indicators (CTR, ROAS, CPA, CPM, CPC, etc.) across paid campaigns.
· Support A/B testing initiatives to improve creatives, copy, audiences, and placements.
· Generate performance dashboards and actionable insights to help scale winning campaigns.
· Coordinate with media agencies to collect, review, and align on media plans, performance summaries, and optimization recommendations.
Influencer Marketing:
· Assist in identifying, onboarding, and coordinating with influencers across platforms (Instagram, TikTok, YouTube).
· Track influencer campaign deliverables and ensure timely execution.
· Monitor content quality, audience engagement, and brand alignment.
· Compile and analyze post-campaign reports (engagement metrics, reach, ROI, content performance).
· Suggest improvements and future influencer collaborations based on data and qualitative feedback.
Data & Analytics:
· Organize and clean marketing data to support reporting and strategic decisions.
· Prepare campaign summaries, weekly performance recaps, and deep-dive analyses using Excel/Google Sheets, Looker Studio, or other analytics tools.
· Collaborate with internal teams to turn campaign data into strategic insights.
Requirements
- Knowledge of Meta Ads Manager and/or TikTok Ads Manager.
- Comfortable with numbers, trends, and analytics tools (e.g., Google Analytics, Excel).
- Strong organizational skills, especially in managing influencer assets and reporting.
- Good communication skills and attention to detail.
- Bonus: Familiarity with social media platforms, influencer databases/tools (e.g., Upfluence, CreatorIQ), or reporting dashboards.