- The position is responsible for overall brand development and implementation for maximized sales and profit.
- Strategize for brand penetration and positioning within the region to create brand image in the market.
Key Responsibilities
Brand Growth and Profitability
- Maximize sales and profitability of brand stores in line with Company targets.
- Develop the brand launch strategy in consultation with the Brand General Manager.
- Control costs within budgetary guidelines for the brand stores.
- Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
- Review feedback from territories on Brand acceptance and customer expectations.
- Ensure adherence to financial plan in all key areas
- sales, markdowns, margin and average inventory.
- Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager.
- Involve in recruitment and training of team members. Brand Merchandise Planning and Product Selection
- Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.
- Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores.
- Determine buying requirements and formulate buying plan and budget.
- Conduct product selection in coordination with the buying requirements and the product research received.
- Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance). Brand Image
- Create brand awareness “Club Apparel”.
- Coordinate with Retail Operations to collate the feedback on retail and brand operations.
- Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same. Market and Competition Research
- Acquire market intelligence through various sources and analyze trends that may impact business.
- Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.
- Map competition prices / products and provide qualitative inputs to business.
- Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager.
- Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration
- Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.
- Co-ordinate for new store openings and re-fits with the operations and projects team.
- Ensure brand outlet locations are in line with the brand strategy and positioning.
- Ensure adherence to the store opening plan.
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