Responsible to develop and implement effective brand-building strategies, brainstorm ideas to meet sales, marketing and educational objectives and help execute plans and report on campaign results.
The Candidate should be creative and results-oriented. An analytical mind and research skills are essential to this job. The goal will be to increase
sales, expand distribution and brand awareness through effective brand operations, marketing plans and campaigns
Responsibilities:
Achieving set brand sales target across the trade channel and territory
Ensuring to reach and penetrate all possible trade channels for the brand
A 360 Approach on the brand from Order to cash pipeline.
Annual & Quarter business and marketing Planning after a through SME approach.
Well communicated to the entire SME team in each country and monitoring on the execution of the same, should include at
least one incremental sales/awareness initiatives per brand, covering all the seasonality campaigns and promotions.
A MONTHLY BRAND REVIEW to analyze the execution/a minimum of 4 initiatives well executed in each country
make sure that all the brand assets, Brand tool box is timely updated and communicated well.
Assuring each SME member is using the same.
Assuring at any given time, the overall stock coverage doesn't exceed the set month for respective brand taking necessary
steps to counterbalance the same if the situation not in favor.
Assuring at any given time, the overall brand margin set per country to be matched, red flagging such situation and taking
necessary steps.
Assuring the marketing budget being followed by all brands and not exceeding the same.
Cost control initiatives by the brand to reduce the overall cost and presenting at least 3 such cases.
In direct cooperation with international principal supplier and negotiating the best deal suitable for the brand.
Gathering all relevant info related to the brand from the principal and transmitting the same to SME across the region.
Making sure any new launches is well studied before introducing the same in the territory, following it in a timely manner aligning with principle.
Negotiating the best rates at the same time following the complete Launch SOP set by the department including the Phase IN and Phase OUT strategy.
BSc/BA in marketing, business administration or relevant discipline.
