Manager, Internal Comms & Employer Branding

Description

Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features and services.

CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.

As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile. 

You will lead the design and delivery of internal communication strategies that keep employees informed, engaged, and aligned with company goals, while driving a strong employer brand that attracts and retains top talent. This role bridges corporate culture, employee experience, and talent marketing, ensuring consistent, inspiring, and measurable communications across all internal and external employer touchpoints.

Responsibilities:

1. Internal Communications Strategy

• Develop and implement a comprehensive internal communications plan aligned with corporate priorities and cultural values.
• Ensure clear, consistent, and transparent messaging from leadership to employees.
• Manage internal communication channels (intranet, newsletters, internal social platforms, digital signage, all-hands events).
• Partner with executives and department heads to shape communications that inspire and inform employees.

2. Employer Branding Strategy

• Define and promote the company’s Employer Value Proposition (EVP) across all recruitment and engagement channels.
• Collaborate with HR and Talent Acquisition to create employer branding campaigns for social media, career websites, job boards, and events.
• Build brand presence on professional platforms (e.g., LinkedIn, Glassdoor) to attract high-quality candidates.
• Support campus recruitment, graduate programs, and employee advocacy initiatives.

3. Engagement Programs

• Plan and execute employee engagement activities that reinforce company culture.
• Coordinate storytelling initiatives that highlight employee achievements, success stories, and CSR activities.
• Support diversity, equity, inclusion, and wellbeing campaigns to strengthen employee connection to the brand.

4. Analytics, Measurement & ROI Tracking

• Define and track internal comms and employer branding KPIs, including:
• Employee engagement scores (e.g., survey results, participation rates).
• Internal content reach, readership, and interaction metrics.
• Talent acquisition metrics (quality of hire, application volume, offer acceptance rate).
• Employer brand reach (social media impressions, career site traffic).
• Produce monthly and quarterly dashboards to assess campaign ROI and impact.
• Use insights to refine communication strategies and improve employer brand positioning.

5. Content Creation & Channel Management

• Produce high-quality written, visual, and video content tailored for employees and potential candidates.
• Manage tone of voice guidelines for internal and employer branding content.
• Ensure consistent messaging across HR, marketing, and corporate communications channels.
• Gather information and advice to management and staff on legal and regulatory matters, including changes in laws and regulations that may impact the bank's operations.
• Develop and maintain knowledge of bank operations procedures and regulations to hold higher responsibilities and support staff training and development in policies and procedures.
• Interpret and evaluate out of policy court cases letters and report findings to management.

Requirements

QUALIFICATIONS:

• Bachelor’s degree in Communications, HR, Marketing, or related field (Master’s degree preferred).

EXPERIENCE:

• 8–10+ years of experience in internal communications, employer branding, corporate communications, or HR marketing, with at least 3–5 years in a leadership role.
• Proven success in driving employee engagement and employer brand campaigns.
• Experience working in fast-paced, multi-national environments.
• Strong writing, storytelling, and content creation skills.
• Proficiency in internal communication tools (e.g., Microsoft Teams, SharePoint, Yammer) and employer branding platforms.

SKILLS:

• Internal Communications Strategy – designing and executing company-wide comms plans.
• Employer Branding Expertise – crafting and promoting EVP in competitive talent markets.
• Analytics & ROI Tracking – interpreting engagement metrics and optimizing campaigns.
• Content Creation – ability to produce compelling multimedia content.
• Event Management – organizing impactful employee and talent engagement events.

COMPETENCIES:

• Influencing Skills – able to engage leaders and employees at all levels.
• Creativity & Storytelling – building authentic narratives that resonate internally and externally.
• Collaboration & Cross-Functional Leadership – works effectively with HR, marketing, and leadership teams.
• Cultural Awareness – ensuring messaging resonates across diverse, global teams.
• Adaptability – thriving in evolving business and talent market conditions.