- Develop and implement marketing campaigns across digital and offline channels
- Collaborate with internal teams to create engaging content and promotional materials
- Monitor and analyze the performance of campaigns, providing actionable insights
- Manage social media accounts and digital presence to support brand objectives
- Coordinate with external vendors, partners, and agencies when needed
- Support the planning and execution of events, product launches, and trade shows
- Ensure brand consistency across all platforms and communication
- Conduct market research to identify trends and competitor strategies
- Maintain marketing databases and mailing lists for campaign outreach
Requirements
- Proficiency in Digital Marketing strategies and tools
- Experience with Content Creation for web, email, and social platforms
- Strong skills in Social Media Management across platforms like Instagram, LinkedIn, Facebook, etc.
- Basic knowledge of SEO & SEM principles and tools
- Ability to conduct Market Research and competitor analysis
- Familiarity with Campaign Management from planning to reporting
- Understanding of CRM Software for lead tracking and segmentation
- Competency in Data Analysis using Google Analytics or other analytics tools
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