- create awareness of and develop the brand you're marketing
- communicate with target audiences and build and develop customer relationships
- help with marketing plans, advertising, direct marketing and campaigns
- source advertising opportunities and place adverts in the press or on the radio
- work closely with in-house or external creative agencies to design marketing
materials such as brochures and adverts
- write and proofread marketing copy for both online and print campaigns
- produce creative content, including videos and blog posts
- run social media channels
- organize and attend events such as conferences, seminars, receptions and
exhibitions
- source and secure sponsorship
- liaise with designers and printers and organize photo shoots
- arrange the effective distribution of marketing materials
- maintain and update customer databases
- conduct market research, for example using customer questionnaires and focus
groups
- develop and implement a marketing strategy (often as part of a wider sales and
marketing program)
- evaluate and review marketing campaigns, advertising and SEO to make sure the
correct mediums are being used and campaigns are effective
- track marketing performance and return on investment and prepare weekly or
monthly reports for management
- monitor and report on competitor activity
Requirements
- Bachelor Degree in a specialty linked to Marketing
- Experience 1-3 years is a minimum requirement
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