Job Description
Work Arrangement
This role is categorized as hybrid. This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business and two times per week remote.
The Role
The Omni Channel Direct Communications Intern will support in the execution of CRM activities operating ambidextrously focusing on implementing effective strategies and initiatives including Lead management platform management and Marketing Communications that enhance Vehicle Purchase Rates. This internship will provide exposure to a variety of marketing and communications functions within the automotive section. This includes the formulation of Communications via Direct 1:1 Channels including WhatsApp, Push Notifications Email and SMS as well as the enhancement of a personalized 1:1 level shopping experience in-showroom.
What You'll Do
Assist in crafting and executing CRM communication strategies aimed at improving customer conversion, retention, and loyalty, with a focus on hyper-personalization.
Support campaign brainstorming & development ensuring brand and messaging consistency that ensure maximum impact with minimal customer exit.
Monitor and optimize CRM lead management platforms enhancing Dealer Sales User interfaces.
Support coordinating with CRM agencies to ensure campaigns are delivered on time with minimal defects.
Support the implementation of A/B testing and multivariate testing frameworks to enhance CRM communication engagement and boost conversion rates.
Collaborate with internal teams and external partners to executive marketing initiatives.
Contribute to content creation and storytelling that enhances brand engagement.
Monitor and evaluate the effectiveness of omnichannel marketing efforts and suggest
optimizations.
Assist in crafting and executing CRM communication strategies aimed at improving customer conversion, retention, and loyalty, with a focus on hyper-personalization.
Support campaign brainstorming & development ensuring brand and messaging consistency that ensure maximum impact with minimal customer exit.
Monitor and optimize CRM lead management platforms enhancing Dealer Sales User interfaces.
Support coordinating with CRM agencies to ensure campaigns are delivered on time with minimal defects.
Support the implementation of A/B testing and multivariate testing frameworks to enhance CRM communication engagement and boost conversion rates.
Collaborate with internal teams and external partners to executive marketing initiatives.
Contribute to content creation and storytelling that enhances brand engagement.
Monitor and evaluate the effectiveness of omnichannel marketing efforts and suggest
optimizations.
Your Skills & Abilities
Knowledge and Experience:
Passionate about automotive, branding and customer engagement.
Understanding of digital marketing/CRM or customer journey mapping.
Excellent written and verbal communication skills.
Understanding of analytics tools, marketing automation platforms, and content management systems.
Creative thinker with attention to detail and problem-solving skills.
Proven ability to collaborate and negotiate effectively across diverse teams.
Proficiency in English; Arabic language skills are an asset.
Education:
Currently pursuing a degree in Marketing, Communications, Business, or a related field.
Skills:
Multi-tasker with negotiating, facilitation and influencing skills.
Communication, presentation and interpersonal skills.
Critical thinker, with excellent organizational and time management skills.
Creative problem-solver with an understanding of business acumen.
Ability to embrace and respect the team culture approach and contribute to an inclusive environment.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.


Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.


Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
