Job Description: Performance Marketing Manager
Role Overview:
We are seeking a dynamic Performance Marketing Manager to lead our digital marketing efforts and drive strategic growth initiatives. The ideal candidate will be responsible for developing and executing a robust performance marketing strategy that aligns with business objectives, focusing on generating leads, optimizing conversions, and enhancing revenue streams.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive performance marketing strategy aligned with organizational goals to drive lead generation, conversions, and revenue growth.
- Identify target audiences, market segments, and key channels to maximize marketing impact.
Campaign Management:
- Plan, execute, and optimize end-to-end digital marketing campaigns across various channels including SEM, SEO, social media, display advertising, and email marketing.
- Monitor campaign performance metrics, analyze data, and adjust strategies to maximize ROI and achieve KPIs.
Budget Management:
- Effectively manage and allocate the performance marketing budget to achieve desired outcomes and objectives.
- Track expenses, monitor spending, and provide regular reports on budget utilization and campaign performance.
Data Analytics and Insights:
- Utilize data analytics tools to derive actionable insights from campaign performance, user behavior, and market trends.
- Apply insights to refine marketing strategies, enhance targeting strategies, and improve customer experience.
Team Leadership:
- Lead and mentor a team of performance marketers, fostering a collaborative and innovative work environment.
- Provide guidance, coaching, and performance evaluations to team members to drive continuous improvement.
Collaboration:
- Work closely with creative, content, and sales teams to ensure alignment in marketing messages and brand consistency.
- Collaborate with external partners, agencies, and vendors to optimize campaign execution and performance.
Innovation and Experimentation:
- Stay updated with latest digital marketing trends, tools, and technologies; integrate innovative strategies into marketing plans.
- Conduct A/B testing and experimentation to refine marketing approaches and tactics.
Reporting:
- Generate regular and comprehensive performance reports, presenting campaign results, key metrics, and actionable recommendations to senior management.
Qualifications and Skills:
- Proven experience as a Performance Marketing Manager or similar role in digital marketing.
- Strong understanding of digital marketing channels and best practices (SEM, SEO, social media, etc.).
- Proficiency in data analysis tools and experience in deriving insights from analytics.
- Excellent leadership and team management skills.
- Effective communication and collaboration abilities.
- Bachelor’s degree in Marketing, Business Administration, or relevant field; Master’s degree preferred.
Job Type: Full-time
Pay: AED5,000.00 - AED6,000.00 per month
Application Question(s):
*
Mention details below ; Present Salary - Expected Salary - Notice period - Visa status & expiry date -
- Are you located in Dubai?
Experience:
- digital marketing channels and SEM, SEO, social media.: 3 years (Required)
- performance marketing strategy: 3 years (Required)
