To Lead food innovation for Jollibee UAE to capture significant mainstream market by developing products with broad consumer appeal.
Key Responsibilities:
● Develop & execute R&D strategy for mainstream product success in the UAE.
● Lead end-to-end product development (ideation to launch) targeting broad tastes, including potential localization of popular concepts.
● Analyze UAE mainstream consumer trends & competitor offerings
● Ensure products meet quality, Halal standards, and are operationally scalable for mass appeal.
● Collaborate with Marketing, Operations, and Supply Chain for successful launches.
Essential Skills & Experience:
● Proven success in launching food products that gained mainstream market share from key competitors (QSR/FMCG).
● Deep understanding of competitors strategies and mainstream consumer appeal in the UAE/GCC.
● Culinary creativity for developing flavors with broad appeal; experience with popular categories like chicken & burgers.
● Strong food science background, R&D leadership, and commercial acumen.
● Expertise in UAE/GCC food market, consumer preferences, and Halal requirements.
● Degree in Food Science, Culinary Arts, or related field; 7+ years R&D experience (3+ managerial).
Why Join Us?
Jollibee is a global fast-food giant and one of the largest and most successful quick-service restaurant (QSR) chains in the world, established in 1978. With over 6,500 stores worldwide, it is steadily expanding its presence in the UAE, currently operating 24stores.
A unique opportunity to shape a global brand's growth into a mainstream leader in the UAE, making a direct impact in a competitive market.
Job Type: Full-time
Application Question(s):
- Have you had direct experience developing products for the QSR ? if so could you highlight a project where you specifically targeted mainstream consumer segments?
Experience:
- research & development: 6 years (Preferred)
Location:
- Dubai (Preferred)
