- This role involves collaborating with cross-functional teams, managing logistics, and ensuring smooth execution of events and campaigns from conception through completion.
- The broad scope of the task requires interaction heavily with various departments.
Responsibility:
Campaign and relationship Management
- Manage the marketing services function to support assigned brands, ensuring all above-the-line (ATL) and below-the-line (BTL) materials align with brand objectives, meet quality standards, and stay within budget.
- Oversee media planning and ensure timely execution with consistent brand messaging.
- Implement campaigns for existing and new stores to drive traffic and engagement.
- Establish and maintain strong media relationships, ensuring effective collaboration with agencies across all markets.
- Coordinate all marketing, advertising, and promotional activities to reinforce brand positioning and drive results.
- Collaborate with creative teams and visual merchandisers to finalize campaign designs that align with brand standards.
- Ensure campaigns are tailored to regional needs and comply with local cultural standards, particularly in the GCC market.
- Align with creative team and visual merchandisers to finalize campaign designs.
Marketing Operation, Competition mapping & Post-Campaign Reporting
- Analyze market trends, identify new opportunities, and develop alliances to drive brand growth
- To Track competitors’ campaigns, media and other key initiative
- Conduct post-mortem analyses for events and campaigns, providing ROI calculations to evaluate success and effectiveness.
- Work closely with regional marketing heads, providing brand updates, artworks, and media plans, and understanding regional requirements.
Customer Experience and Retention
- Execute customer-centric events to ensure high engagement and customer satisfaction.
- Use loyalty program data to enhance customer segmentation, refine marketing approaches, and build brand loyalty through tailored initiatives.
Qualification:
- The ideal Marketing – Senior Executive should have 3+ years of experience in marketing or related roles, with a focus on strategy development and campaign management.
- Proficiency in digital marketing, market research, and brand management.
- Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
- Strong analytical, creative thinking, and leadership skills.
- Understanding of marketing trends, consumer behavior, and competitive analysis.
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