About youWe hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the RolePosition: Full-time / EmployeeLocation: Remote-first Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As our Senior Specialist, User Acquisition, you will be responsible for implementing and optimizing Airalo’s performance marketing initiatives. You will own paid media execution across Search, Social, Video and Display. We are looking for someone who is an expert in the Google Ads platform and has a track record of delivering business results.
What will you work on:
- Developing and executing mobile app and web acquisition campaigns across various marketing channels (Google Ads, META, among others)
- Own measurement and reporting for acquisition campaigns, identifying insights to optimize performance
- Work closely with the data team and regional directors to understand impact and incrementality
- Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition
- Supporting the team in producing testing frameworks for creative assets and optimization
- Contributing to new and creative growth strategies for customer acquisition
Experience:
- 4+ years of experience managing user acquisition campaigns in performance-driven, competitive verticals
- Deep subject matter expertise in Google Ads (Search, App Campaigns, Performance Max, etc.) and META
- Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization
- Strong presentation skills and the ability to synthesise their own and other’s thoughts into crisp and effective communications
- Entrepreneurial spirit, able to take risks and put forth new ideas
- Prior experience in the tech, travel, or telecommunications industry is a plus
- Experience navigating data platforms such as Looker, Adjust, Google Big Query is a plus
We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
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