Job Title: Social Media Buyer
Location: Dubai
Job Summary:
We are looking for a strategic and data-driven Social Media Buyer to manage and optimize paid advertising campaigns across platforms such as Meta (Facebook & Instagram), TikTok, X (Twitter), LinkedIn, and Snapchat. The ideal candidate will have hands-on experience in digital media buying, with a focus on performance marketing, ROI, and audience segmentation.
Key Responsibilities:
- Plan, execute, and optimize paid social media campaigns across various platforms.
- Conduct audience research and create targeted ad sets based on demographic, behavioral, and interest data.
- Collaborate with creative and content teams to develop effective ad creatives and messaging.
- Track, analyze, and report on campaign performance using analytics tools.
- Test new channels, ad formats, and bidding strategies for ongoing performance improvement.
- Stay up to date with platform updates, algorithm changes, and best practices.
Requirements:
- 2+ years of experience in paid social media advertising or digital media buying.
- Proficient in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, or similar platforms.
- Strong analytical skills with experience using Google Analytics, Meta Pixel, etc.
Job Type: Full-time
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