Social Media Specialist

• Design and implement a holistic social media strategy to drive brand awareness, audience engagement, and lead generation.
  
• Analyze market trends, competitor activities, and audience behavior to craft targeted strategies.
  
• Create a content calendar aligned with business goals, campaigns, and seasonal trends.
  
• Produce high-quality, platform-specific content, including text, images, videos, and infographics.
  
• Plan and execute short-form videos for platforms like Instagram Reels, TikTok, and YouTube Shorts.
  
• Collaborate with graphic designers, videographers, and other creatives to enhance visual storytelling.
  
• Oversee the day-to-day operations of social media accounts on various social media platforms
  
• Ensure all platforms are updated consistently and optimized for growth.
  
• Monitor trends on each platform to ensure content relevance.
  
• Define campaign goals (traffic, engagement, conversions) and set measurable KPIs.
  
• Propose actionable strategies based on data analysis to improve performance.
  
• Respond promptly to comments, messages, and reviews to foster community engagement.
  
• Proactively engage with followers, influencers, and potential customers to build relationships.
  
• Ensure all content aligns with the brand’s tone, values, and objectives.
  
• Develop social media guidelines for consistent messaging across teams.
  
• Work closely with the marketing, sales, and design teams to align social media efforts with broader campaigns.
  
• Partner with influencers and brand ambassadors to amplify reach and credibility.
  
• Experiment with emerging technologies like AR/VR for innovative social experiences.
  
• Keep up-to-date with algorithm changes, platform updates, and industry advancements to inform strategy.
  

Requirements

• Proven experience managing multiple social media accounts for a brand or organization.
  
• In-depth knowledge of social media algorithms, trends, and best practices.
  
• Proficiency in social media and content creation tools
  
• Excellent communication, copywriting, and storytelling abilities.
  
• Strong analytical skills for interpreting data and creating actionable strategies.
  
• Ability to multitask, meet deadlines, and manage multiple campaigns simultaneously.
  
• Experience in influencer marketing and partnerships.
  
• Basic SEO knowledge and how it applies to social media strategies.
  
• Strong knowledge of paid advertising strategies and campaign management.
  

Benefits