We are seeking an experienced and well-connected Corporate Communication Executive to develop and execute effective public relations campaigns. The successful candidate will contribute to achieving brand objectives and marketing goals through strategic communication initiatives. This role involves managing media relations, creating impactful messaging, and coordinating media exposure to enhance the organization’s public image.
Key Responsibilities:
- Develop and implement PR and communication strategies to enhance the organization’s brand profile.
- Create cost-effective media engagement plans and maximize coverage across various channels.
- Coordinate media interviews and manage the positioning of key spokespeople.
- Develop communication content that aligns with the organization’s value propositions.
- Maintain key media relationships internationally, regionally, and locally.
- Monitor industry trends and identify opportunities for media participation.
- Generate news and stories to continuously promote brand exposure.
- Work with the department head to develop integrated communication plans.
- Ensure alignment of internal and external communications for consistent brand messaging.
- Coordinate with content and social media teams on digital communication strategies.
- Manage relationships with VIPs, artists, influencers, and artist management agencies.
- Collaborate with PR and communication agencies to meet KPIs.
Key Competencies and Skills:
- Partnering & Networking: The ability to establish and maintain strong relationships with key stakeholders, including media, strategic partners, and influencers, to enhance the organization's visibility and reach.
- Resource and Budget Management: Proven experience in managing resources efficiently and overseeing budgets to ensure that marketing and communication efforts are executed cost-effectively.
- Presentation Skills: Strong ability to create and deliver impactful presentations, ensuring that key messages are communicated clearly to both internal and external audiences.
- Community Management: Skilled in engaging with and managing online and offline communities, fostering a positive and collaborative environment that aligns with the organization’s values.
- Analytical Skills: Expertise in analyzing data, market trends, and communication performance to make informed, data-driven decisions that optimize strategies.
- Writing Skills: Exceptional writing skills, with the ability to craft clear, compelling, and tailored content for a variety of communication channels.
- Creativity: A creative mindset with the ability to think outside the box and develop innovative communication strategies that resonate with target audiences.
- Tactical Awareness: A keen understanding of how to implement effective communication strategies that align with broader organizational goals and objectives.
- Communication & Relationship Management: Strong interpersonal and communication skills, capable of managing relationships across various levels of the organization and with external partners.
- Computer Literacy: Advanced knowledge and experience using communication tools, software, and social media platforms to execute digital marketing strategies and track results.
Preferred Experience:
- Minimum 5 years of PR experience, particularly within the MENA region.
- Fluency in Arabic or English.
- Ability to work under pressure and meet tight deadlines.
- Strong understanding of editorial and commercial imperatives.
- Proven experience in innovative marketing strategies.
- Strong project management and organizational skills.
- In-depth knowledge of social media platforms and their application in various scenarios.
- Ability to communicate effectively in both written and verbal formats.