Key Responsibilities:
- Campaign Management:Planning, executing, and managing marketing campaigns across digital channels like social media, email, search engines, and websites.
- Content Optimization:Optimizing website content for search engines (SEO) and paid advertising campaigns.
- Social Media Management:Managing social media accounts, creating and scheduling content, and engaging with followers.
- Analytics and Reporting:Tracking campaign performance using analytics tools, analyzing data, and reporting on key metrics.
- Budget Management:Managing marketing budgets and ensuring efficient allocation of resources.
- Trend Awareness:Staying up-to-date with the latest digital marketing trends and best practices.
- Coordination:Collaborating with designers, writers, and other team members to ensure cohesive and effective marketing efforts.
- Lead Generation:Developing and implementing strategies to generate leads through various digital channels.
- Website Optimization:Analyzing and optimizing website performance to improve user experience and increase conversions.
Skills and Qualifications:
- Marketing Knowledge:Understanding of marketing principles, strategies, and best practices.
- Digital Channel Expertise:Experience in managing various digital channels, including social media, email, and search engines.
- Content Creation and Optimization:Ability to create engaging content and optimize it for different platforms.
- Analytics and Reporting:Proficiency in using analytics tools and interpreting data to measure campaign performance.
- Communication Skills:Excellent written and verbal communication skills for collaborating with teams and communicating with stakeholders.
- Analytical Skills:Ability to analyze data, identify trends, and make data-driven decisions.
- Creative Thinking:Ability to develop creative marketing campaigns and content that resonate with target audiences.
- Technical Skills:Familiarity with relevant tools and technologies, such as Google Analytics, social media management platforms, and content management systems.
Job Type: Full-time