The Lead Owner is responsible for managing and optimizing the entire lead lifecycle. This includes generating, qualifying, nurturing, and converting leads into sales opportunities. The Lead Owner works closely with sales, marketing, and customer success teams to ensure that high-quality leads are consistently being fed into the sales pipeline. This role plays a key part in increasing the overall sales performance and revenue growth.
Key Responsibilities:
Lead Generation:
- Develop and implement lead generation strategies to acquire high-quality leads.
- Identify and target potential customers using various channels (e.g., digital marketing, content marketing, social media, events).
- Collaborate with marketing teams to create and execute campaigns that generate new leads.
Lead Qualification:
- Implement processes for qualifying leads based on specific criteria (e.g., budget, authority, need, timing – BANT).
- Ensure that only the most promising leads are passed on to the sales team.
Lead Nurturing:
- Develop and maintain lead nurturing campaigns to engage and educate leads over time.
- Use email, content, and other communication channels to keep prospects informed and interested in the company’s products or services.
Collaboration with Sales:
- Work closely with the sales team to ensure smooth handover of qualified leads.
- Provide sales teams with lead intelligence and insights to improve conversion rates.
- Maintain open communication with sales to refine lead qualification criteria based on feedback.
Analytics and Reporting:
- Monitor, analyze, and report on lead generation performance.
- Provide insights and recommendations for improving lead conversion rates.
- Use data-driven strategies to optimize lead generation activities.
CRM Management:
- Utilize customer relationship management (CRM) software to track and manage leads.
- Ensure the accurate logging of leads, their progress, and follow-up actions.
Continuous Improvement:
- Stay up to date with industry trends and best practices in lead generation.
- Continuously test and refine lead generation tactics to ensure the highest return on investment (ROI).
Required Skills and Qualifications:
- Proven experience in lead generation, sales, or marketing.
- Familiarity with lead generation tools, CRM systems, and analytics platforms (e.g., Salesforce, HubSpot, Google Analytics).
- Strong communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and use it to inform decisions.
- Knowledge of digital marketing strategies, content marketing, and email marketing.
- Ability to work collaboratively across teams, especially with sales and marketing.
- Strong organizational and time management skills.
Job Type: Full-time
Application Question(s):
- Can you join us immediately?
Experience:
- CRM: 2 years (Required)
Language:
- English fluently (Required)