Key Responsibilities:
- Strategic Marketing Planning: Develop and implement robust marketing strategies that align with company objectives. Analyze market trends and customer needs to inform strategic decisions.
- Graphic Design: Design and produce visually engaging marketing materials, including brochures, presentations, social media graphics, and website visuals. Proficiency in Adobe Creative Suite, AI or similar design tools is required.
- Digital Marketing: Lead and optimize digital marketing campaigns across various platforms (e.g., social media, email, PPC). Monitor campaign performance, analyze data, and refine strategies to achieve desired results.
- Content Creation: Craft high-quality, engaging content for diverse platforms, including blog posts, social media updates, and email newsletters. Ensure content aligns with brand messaging and voice.
- Brand Management: Maintain brand consistency across all marketing materials and channels. Oversee the development and execution of marketing campaigns that enhance brand recognition.
- Team Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to support integrated marketing efforts and drive success.
Requirements:
- Education: Bachelor's Degree
- Experience: Minimum of 5 years of proven experience in marketing, with hands-on experience in graphic design and marketing planning.
- Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar design software. Experience with digital marketing platforms and tools (e.g., Google Ads, Facebook Ads, SEO).
- Communication Skills: Excellent written and verbal communication skills with the ability to present ideas clearly and persuasively.
- Analytical Skills: Strong analytical skills with experience in interpreting marketing data and making data-driven decisions.
- Creativity: High level of creativity and a demonstrated ability to think innovatively.
- Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Job Type: Full-time