- Consumer Journey Mapping:
- Map out the consumer journey across digital platforms, identifying key touchpoints and interactions.
- Analyze how consumers discover, engage with, and purchase our products online.
- Highlight pain points and opportunities for enhancing the consumer experience.
- Consumer Persona Analysis:
- Conduct research to develop detailed consumer personas based on demographic, psychographic, and behavioral data.
- Utilize data from surveys, interviews, and market research reports to build comprehensive profiles of target audiences.
- Identify key characteristics, needs, preferences, and behaviors of different consumer segments.
- Collaboration and Support:
- Work closely with the marketing team to integrate consumer insights into marketing strategies and campaigns.
- Assist in the development and execution of digital marketing initiatives aimed at improving consumer engagement and conversion rates.
- Provide support in organizing and executing marketing events and activities.
- Insights into the day-to-day Marketing Operations
Requirements
- Strong analytical skills with the ability to interpret consumer data and identify trends.
- Strong research skills for developing consumer personas using demographic, psychographic, and behavioral data.
- Ability to collaborate effectively with cross-functional teams, especially marketing.
- Excellent communication skills, both written and verbal.