This role is responsible for managing the credit cards portfolio at Mashreq across the customer life cycle (early account management, portfolio engagement programs, and the inorganic portfolio management). The objective of the role is to achieve sustainable growth in business volumes, revenues and net profits through innovative & robust portfolio actions and demand-side and supply-side initiatives
- Ensure effective portfolio management across the entire consumer life cycle
- Design and run an effective onboarding and early account management program, aimed at maximizing activation and early spends
- Devise a portfolio management strategy aimed at maximizing the aggregate risk-adjusted revenues and optimizing the yields for the business
- Use a combination of segmentation techniques and sophisticated data models to optimize the portfolio mix between revolving, installment and transacting books, while managing the risk profile of the book within acceptable benchmarks
- Manage the inorganic portfolio end-to-end – product development, customer portfolio & risk segmentation, pricing, sales strategy & channel management and performance tracking & evaluation
- Devise and run the inorganic sales strategy on a day-to-day basis in order to meet multiple objectives of ENR growth, yield management and risk-adjusted revenue maximization
- Adopt a digital-first strategy for all portfolio actions – card maintenance, card services, portfolio/inorganic sales, engagement programs and customer retention
- Conduct regular test programs and tactical campaigns & promotions for the inorganic portfolio to continually identify the most efficient frontier for portfolio sales in a fast-evolving market and regulatory environment
- Administer the credit line management strategy for the business, and design and execute programs such as CLI and CLD on a regular basis
- Run a strong suite of customer offers and benefits at a portfolio level, leveraging existing partnerships, onboarding new ones, and designing creative customer engagement programs to ensure increase in wallet share
- Own the end-to-end customer experience for cards – digitization of services, straight-through processing, first-point-resolution, management of customer complaints and resolution TATs
- Work closely with the Payments' Schemes, including the commercial and legal agreements with the Schemes
- Deliver management presentations and updates on regular business performance, opportunities and key risks
- Bachelors and Masters in Finance/Economics/Strategy/Business Administration with 7+ years of banking/payments/consulting experience, with at least 3 years’ experience in cards portfolio/product/P&L management
- Strategic thinking – ability to understand the key dynamics and drivers of the cards business; understand industry trends and visualize what new trends and technologies would emerge in the near to medium term future; and devise strategies to respond to such opportunities/threats to ensure the bank stays ahead of the curve
- Tactical nous – ability to also understand the immediate and short-term priorities for the business and ensure timely actions to honor such priorities
- Excellent analytical and problem-solving skills – ability to comprehend large problems, break them down into smaller executable tasks, and track such tasks to execution and closure
- Excellent communication skills – ability to easily and clearly convey ideas, action-ables and challenges across all levels of hierarchy in the organization
- A good team player – ability to work with stakeholders across various units; ability to influence and drive decision making in large groups, including in non-reporting relationships; ability to resolve conflicts constructively and lead the team to a consensus
- Passionate about change and making a difference – at Mashreq, the employee is empowered and encouraged to conceptualize and drive change to achieve improved business outcomes
- Self-initiated – open to learning new ideas outside scope or knowledge. Open to operating outside one’s comfort zone
- Very strong management presentation skills
- Strong understanding of Agile methodologies is a plus