Responsibilities
- Responsible for product promotion across Middle East region, including but not limited to writing promotional copy, planning online and offline events, and coordinating with partners.
- Develop in-depth knowledge of target user needs and preferences within the community, identify potential market opportunities, and increase product visibility.
- Assist the BD team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence.
- Monitor market trends, analyse competitive strategies, and develop appropriate market positioning and promotion strategies for the company's products.
- Regularly report on work progress, summarise lessons learned, and provide suggestions and recommendations for improvement.
Requirements
- Bachelor's degree or above, preferably in a related field such as marketing, advertising, or media.
- Fluent English is required to be able to coordinate with overseas partners and stakeholders.
- Minimum 2 years of marketing or PR or related work experience, with proven success preferred.
- Strong data analysis skills, able to independently conduct market research and competitive product analysis.
- Good communication and coordination skills, able to maintain good relationships with team members, partners, and clients.
- Strong learning ability and innovative spirit, able to quickly adapt to the ever-changing market environment.
- Passionate about marketing, with strong teamwork and the ability to withstand pressure.
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.