As our Regional eCommerce Manager MEA, you are responsible for growth, strategy, and performance.
You will lead Coty’s eCommerce agenda across the Middle East and Africa by building data-driven Joint Business Plans and scaling our online footprint across key platforms. You’ll manage retailer partnerships, lead commercial negotiations, optimize assortment and promotional strategies, and unlock new business opportunities in a dynamic and competitive market.
Your main focus:
Grow key online partnerships
Build and maintain strong relationships with leading e-retailers and platforms in MEA
Organize and lead top-to-top (T2T) meetings, aligning on strategic and tactical plans
Negotiate win-win Joint Business Plans that drive growth for Coty and its partners
Champion Coty’s presence across eCommerce channels, ensuring premium brand visibility
Lead data-driven commercial planning
Utilize traffic and sales data to reverse-engineer performance and optimize strategy
Analyze promotional effectiveness and create impactful campaign plans
Monitor campaign performance and adjust in real-time to maximize ROI
Drive efficiency through effective trade term enforcement and budget allocation
Expand Coty’s eCommerce footprint
Identify and onboard new eCommerce platforms in MEA
Conduct regular market scans to evaluate emerging trends and competitor strategies
Explore underdeveloped markets or segments for scalable opportunities
Develop tailored market-entry strategies for new platform growth
Optimize digital execution and performance
Own the Platform Master Plan and campaign calendar
Forecast and track key performance indicators including revenue, traffic, and event ROI
Ensure consistent, flawless execution of campaigns and brand activations
Partner with internal teams to align on stock availability, creative assets, and go-to-market timelines
Enable cross-functional collaboration
Work closely with Marketing, Trade, Demand Planning, Finance, and Customer Service teams
Coordinate execution across multiple stakeholders, ensuring alignment and timeliness
Share insights and best practices across the region to raise Coty’s eCommerce maturity
Represent MEA in global or regional forums, sharing market-specific learnings
Working for Coty means creating beauty that lasts, in a culture driven by fearless kindness, innovation, and inclusion. We empower bold thinking and celebrate every shade of individuality.
The team consists of a MEA eCommerce team including eCommerce Key Account Managers, and you will work closely with departments such as Marketing, Commercial, Finance, Supply Chain, and Digital teams. All your colleagues are passionate, agile, and driven by results, fostering a collaborative and dynamic environment. Working in the team, you feel empowered to lead and explore new ways of working.
“This is a role for someone who wants to make a real impact—our region is full of opportunity, and our team is full of energy.”
We celebrate every win (small or big) with our team rituals—from monthly market spotlights to our infamous themed virtual coffees and cross-market challenges!
YOU ARE A COTY FIT
You like to turn insights into action and ideas into results. As an experienced eCommerce professional, you bring both strategic thinking and operational execution to the table, and you get energy from working in a fast-paced, diverse, and international environment. Other than that, you:
Have a minimum of 5 years of eCommerce experience, ideally in beauty, FMCG, or lifestyle.
Arabic speaking is a must
Bring a proven track record in the MEA region with hands-on experience in the Egyptian market
Are data-savvy and analytical, using tools and insights to drive your business decisions
Possess strong commercial acumen and know how to build persuasive business cases
Thrive under pressure, managing multiple projects and delivering against KPIs
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career