Role: Senior Events Officer
Location: Abu Dhabi
Role Purpose:
- Planning events from start to finish according to requirements, target audience and objectives.
- Support different Business partnership programs by identifying sales leads, pitch goods and services to new clients and maintain a good professional relationship with new contacts.
- Initiating and closing out innovative ideas for active involvement in the Marketing Plan for campaign, bulk sales, etc.
- Develop and implement activation/events platforms as business acquisition channel with cost-per-acquisition and business responsibility leveraging new and existing sponsorships platforms.
- Identify specialist agencies to support ADIB’s brand growth and maintain a good relationship with event agencies, event organizers, exhibition coordinators, and external suppliers to ensure the best value for ADIB.
- Source and negotiate with vendors and suppliers.
- Lead promotional activities for the event.
- Ensure correct internal procedures are followed and adherence to all audit points (internal & external).
Key Accountabilities of the role
Event Planning
- Create, Develop and implement event plans, including timelines, budgets, and resource allocation.
- Lead discussion with internal teams and external vendors to ensure all event requirements are met.
- Developer events calendar and ensure all events are strategically aligned
Vendor and Stakeholder Management:
- Identify specialist agencies to support ADIB’s brand growth and maintain a good relationship with event agencies, event organizers, exhibition coordinators, and external suppliers to ensure the best value for ADIB.
- Ensure all vendors are registered and comply with company policies.
- Develop and maintain relationships with key stakeholders, including educational institutions and governmental entities.
Logistical Support:
- Oversee the delivery and setup of event materials and branding collaterals.
- Research and identify specialist agencies and negotiate ‘best value’ service contracts, media rates and standards. Apply local market knowledge and keep-a-breast of market/industry developments.
- Work closely with stake holders to identify in understanding our customer’s preferences and what makes them ‘tick’ and delivering an event that will inspire and connect them to their roots providing feedback on leads generated and product specific feedback.
- Research and identify specialist agencies and negotiate ‘best value’ service contracts, media rates and standards. Maintain good relationship with these agencies and ensure best practice. Optimize event expenditure to ensure value for money for ADIB.
- Ensure all logistical aspects of events are executed smoothly, including transportation and accommodation arrangements.
- Manage inventory of event materials and ensure timely procurement and distribution.
Financial Management:
- Submit quotes and raise purchase requisitions (PRs) for event-related expenses.
- Track and manage event budgets, ensuring cost-effectiveness and timely payments to vendors.
- Prepare post-event financial reports and summaries.
Compliance and Reporting:
- Ensure all events comply with legal, audit, and internal control standards.
- Prepare and submit post-event reports, including key metrics and feedback.
- Support audit and compliance activities related to events.
Marketing and Promotion:
- Identify a standard branding kit for the bank and activate delivery with specs and operational manual and details of the new procedure. Manage all queries and act in an advisory role.
- Work with the marketing team to promote events and ensure effective communication strategies.
- Develop and implement marketing plans for events, including social media and other promotional activities.
- Attend networking events to promote the company and its events.
Specialist Skills / Technical Knowledge Required for this role:
- Education: Bachelor’s degree in marketing, Business Administration, or a related field.
- Skills:
- Strong organizational and project management skills.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office and event management software.
- Ability to work under pressure and meet tight deadlines.
- Event Management Expertise:
- Proven ability to manage vendor relationships and negotiate contracts.
- Proficiency in budgeting, financial tracking, and cost management for events.
- Experience in developing and implementing marketing plans for events.
- Excellent organizational skills and attention for details.
- Effective relationship management and negotiation skills.
- Excellent written, oral communication and presentation skills.
- Problem solving skills and pro-active thinking.
- Ability to work in a diversified culture and open to new ideas and initiatives.
- People management skills.
Previous experience required (if any)
- Minimum of 5 - 7 years of experience in event management or a related field.
- Proven track record of managing large-scale events and working with diverse stakeholders.