beOnd is on the lookout for a proactive and results-oriented Vice President of Global Direct Sales. In this crucial position, your focus will be on showcasing our outstanding premium airline experience and generating innovative strategies to boost customer engagement and satisfaction across all interactions.
Your contributions will drive beOnd's revenue growth, enhancing profitability and operational efficiency. You will utilize your expertise to lower customer acquisition costs, refine our sales strategies, and ensure that we deliver exceptional guest experiences that resonate with our brand values.
Key Responsibilities
- Develop and implement a thorough global direct sales strategy that aligns with Beond's business goals and growth objectives.
- Recruit, mentor, and manage a high-performing sales team across various regions, driving a culture of excellence and accountability.
- Monitor and evaluate sales performance metrics, delivering regular reports and insights to the executive team to aid in decision-making.
- Take charge of all digital revenue channels, including the website, app, and call center.
- Improve e-commerce and merchandising strategies to increase conversion rates and promote upselling.
- Supervise corporate sales accounts, including travel management companies (TMCs) and direct corporate contracts.
- Work in partnership with the Digital Marketing team to launch acquisition campaigns and enhance customer loyalty.
- Ensure pricing transparency and maintain brand consistency across all direct sales channels.
- Monitor key performance indicators such as the percentage of direct revenue, website conversion rates, corporate account performance, and customer acquisition costs.
Requirements
- Bachelor’s degree in Business Administration, Sales, or a related field; MBA preferred.
- Minimum of 10 years of experience in direct sales, with at least 5 years in a senior leadership role within the airline, travel, or luxury hospitality sector.
- Demonstrated success in increasing direct revenue to over 50% share.
- Solid grasp of commercial and technical concepts (including web funnels, NDC, and payment optimization).
- Strong leadership and managerial skills, with the ability to inspire and develop a diverse sales team.
- Exceptional communication, negotiation, and presentation skills.
- Deep understanding of the airline industry and trends affecting global direct sales.
- Strong analytical skills with the ability to utilize data-driven insights to inform strategic decisions.
- A customer-centric mindset with a focus on creating exceptional guest experiences.
- Willingness to travel globally as necessary to meet with clients and stakeholders.