Reporting to the Regional Head of B2C, the B2C E-commerce Manager, MEA is responsible for overseeing the B2C online sales and marketing efforts within their local markets. Key responsibilities include to:
- Develop the local plans for the acquisition and retention digital marketing programs (i.e. paid and organic search, display and email) in-line with the global B2C marketing strategy to achieve overall B2C revenue goals and program objectives, which includes:
- Managing the marketing budget and allocate spend to digital media channels to optimize results and achieve pre-set acquisition ratios and cost per sale targets
- Setting campaign goals and objectives
- Partnering with media agencies for media planning, buying and campaign optimization
- Monitoring, tracking and reporting program performance metrics to key stakeholders; analyze results and make recommendations for improved performance
- Monitor the P for the B2C business, and collaborate across functions to improve profitability.
- Publish content to the website (AEM) to support organic search and regulatory requirements and monitor& report on website performance.
- Remain current on competitor activity to ensure that AGA is well positioned in the market
- Manage 3rd party agency relationships to ensure that programs are running efficiently and according to plan
- Manage the rollout of key initiatives, such as ACPR, rebrand, and Allyz B2C
- Conduct periodic deep dive reviews of the programs and present findings to key stakeholders, such as SLT and Market Management
- Work on cross-functional teams to accomplish common goals
- Exchange best practices within the B2C community
- Bachelor’s degree in Marketing or related field
- 5+ years of digital marketing experience with primary focus on acquisition and retention programs
- Experience working with a content management system (e.g. Abobe Experience Manager), as well as content development and publishing
- Experience in insurance or financial services a plus
- Experience in a multi-cultural work environment a plus
- Excellent organizational, project management and interpersonal skills (including communication& stakeholder management)
- Creative, yet metrics and analytics driven – ability to translate analytical results into an action plan
- Ability to prioritize work in order to meet deadlines
- Team player with strong cross-functional skills
- Autonomous, Self-motivated result-oriented
- An entrepreneurial spirit and interest in continuous learning, as well as, a passion for coming up with creative solutions
- Passionate about leveraging technology to power the customer experience.
- Intermediate level proficiency with Microsoft Office Suite
Our employees play an integral part in our success as a business. We appreciate that each of our employees are unique and have unique needs, ambitions and we enjoy being a part of their journey.
We are there to empower and encourage you with your personal and professional development ensuring that you take control by offering a large variety of courses and targeted development programs. All that in a global environment where internationalmobilityand career progression are encouraged. Caring for your health and well-being is key priority for us. This is why we build Work Well programs to providing you with peace of mind and give the flexibility in planning and arranging for a better work-life balance70128 | Marketing& Design | Professional | PG11 | Allianz Partners | Full-Time | Permanent
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