Key Responsibilities • Develop and implement brand marketing campaigns across digital, social, and offline channels. • Coordinate with design and content teams to produce marketing materials that reflect brand identity. • Manage social media presence, content calendars, and engagement initiatives. • Conduct market research to identify trends, competitor strategies, and customer insights. • Monitor and analyse campaign performance; prepare regular reports with recommendations. • Support events, sponsorships, and promotional activities to strengthen brand visibility. • Ensure consistency in brand messaging across all platforms and communications. • Collaborate with sales and product teams to align marketing activities with business objectives. • Maintain relationships with external agencies, vendors, and media partners.
Requirements
Qualifications & Skills • Bachelor’s degree in Marketing, Business Administration, or related field. • 2–4 years of experience in brand marketing, digital marketing, or a related role. • Strong understanding of digital marketing platforms (social media, SEO, PPC, email marketing). • Creative mindset with excellent communication and presentation skills. • Ability to analyse data and convert insights into actionable strategies. • Strong organisational and project management skills. • Proficiency in MS Office; knowledge of design/marketing tools (e.g., Canva, Adobe Suite) is a plus.
About the company
Brand Folio LLC is the regional distributor for a leading sports brand in the Middle East, Africa and CIS.
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