The Client Solutions team is dedicated to building scalable, long-term partnerships by delivering best-in-class campaign services and addressing the unique challenges of direct clients and agencies. As a Client Solutions Manager, you will act as a strategic partner and consultant, combining deep product expertise with critical thinking and analytical acumen to drive client success across TikTok’s suite of advertising solutions.
Our team is composed of digital marketing experts who proactively shape clients' growth strategies—including upsells, renewals, and reactivations. We are trusted advisors who connect key stakeholders, inspire innovation through insights, and foster collaboration that leads to measurable business outcomes and enduring client relationships.
Success in this role requires a sharp analytical mindset, strong problem-solving skills, and the ability to thrive in a fast-paced environment. You will be responsible for managing day-to-day client relationships, identifying opportunities, and providing data-driven, scalable solutions that exceed expectations and secure long-term investment.
About the role:
The Client Solutions Manager - Consumer is an expert in TikTok's performance & branding advertisement products for clients in the Consumer Industries (Personal care, home care, beauty, cosmetics, etc.). The Client Solutions Manager proposes full-funnel advertisement solutions to prospective clients in the pre-sales stage and is responsible for campaign operation and optimisation of auction advertisement products in the post-sales stage. The roles & responsibilities also include educating new or additional TikTok ad products and adopting new features to seek opportunities in upselling to existing clients.
Responsibilities:
- Own and grow post-sales client relationships with advertisers in the Consumer vertical (e.g. beauty, home care, personal care).
- Support Business Partnership Managers in pre-sales pitches, with a focus on strategy, product fit, and creative storytelling.
- Develop, launch, and optimize full-funnel ad strategies that leverage TikTok’s suite of solutions (branding, performance, organic).
- Maximize adoption of TikTok's auction platform and tools, providing real-time support and troubleshooting.
- Translate data into insights; analyze campaign performance to guide optimization, build case studies, and surface learnings.
- Lead strategic business reviews, consult clients on growth opportunities, and deepen relationships through a solutions-first approach.
- Collaborate cross-functionally with Creative, Measurement, Policy, Ad Ops, and Organic teams to ensure campaign success and a seamless client experience.
- Champion key product areas internally to upskill the team and drive cross-market knowledge sharing.
- Help clients unlock the full creative potential of TikTok by providing actionable creative strategies and asset recommendations.
- Contribute to product adoption in performance and brandformance offerings through education, testing, and feedback loops.
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