Job Summary
We are looking for a dynamic, creative, and camera-confident Content & Campaign Executive to lead the development and execution of engaging product campaigns for our home appliances brands. The ideal candidate will be responsible for appearing in videos, managing brand social media accounts, planning monthly content, and working closely with videographers and account managers to deliver compelling and consistent brand messaging across platforms.
Key Responsibilities
- On-Camera Presentation: Act as the face of brand/product campaigns, presenting and demonstrating home appliances in video content across digital platforms.
- Content Creation: Develop creative concepts and scripts for short-form and long-form content (video, reels, photos, stories, etc.) related to product features, benefits, and usage tips.
- Social Media Management: Manage and grow social media accounts (Instagram, TikTok, YouTube, etc.) for assigned home appliance brands, ensuring consistent voice and branding.
- Monthly Content Planning: Create and maintain a monthly content calendar including key campaigns, launches, and promotional activities.
- Collaboration: Work closely with the videographer and brand/account manager to align visuals, messaging, and campaign timelines.
- Campaign Execution: Oversee end-to-end social media campaigns — from concept to execution, monitoring, and reporting.
- Trend Monitoring: Stay updated on content trends, platform updates, and consumer behavior to enhance engagement and visibility.
- Analytics & Reporting: Track performance metrics, generate reports, and recommend improvements based on data insights.
Requirements
- Proven experience in social media content creation and campaign management.
- Comfortable and confident appearing on camera in product videos and promotional content.
- Strong understanding of platforms like Instagram, TikTok, and YouTube.
- Excellent verbal and written communication skills.
- Creative mindset with attention to detail and visual storytelling.
- Ability to plan, prioritize, and work under pressure with tight deadlines.
- Strong coordination and teamwork skills.
- Familiarity with home appliances or electronics is a plus.
- Arabic speaker is a plus.
- Basic video editing skills are an advantage.
Job Types: Full-time, Permanent
Pay: From AED3,000.00 per month
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