An E-commerce Manager is responsible for overseeing and managing the online sales and presence of a business. They ensure that the company's digital storefronts are optimized, engaging, and profitable. Below are the key responsibilities and skills typically associated with the role of an E-commerce Manager:
Key Responsibilities:
- Developing E-commerce Strategy:
- Plan and execute online sales strategies to meet business goals (revenue growth, market penetration, etc.).
- Analyze the target audience and competitors to develop effective marketing and sales approaches.
- Managing Online Store:
- Oversee the day-to-day operations of the e-commerce site, including product listings, inventory management, and updates.
- Ensure the website is user-friendly, visually appealing, and optimized for conversions (including site speed, navigation, and mobile optimization).
- Digital Marketing:
- Develop and execute online marketing campaigns (SEO, SEM, email marketing, social media, etc.) to drive traffic to the website and increase sales.
- Collaborate with the marketing team to create promotional content, ad campaigns, and offers.
- Sales and Revenue Management:
- Monitor and analyze sales data, conversion rates, and key performance indicators (KPIs).
- Identify opportunities to improve revenue streams through promotions, discounts, upselling, and cross-selling techniques.
- Develop pricing strategies and product bundles that maximize profit while maintaining competitive advantage.
- Customer Experience and Retention:
- Ensure excellent customer service through timely responses to inquiries, managing customer complaints, and optimizing the post-purchase experience.
- Implement customer loyalty programs or retention strategies to increase repeat business.
- Vendor and Supplier Coordination:
- Work with third-party vendors, suppliers, or fulfillment partners to ensure timely product availability, accurate order fulfillment, and smooth logistics.
- Negotiate contracts and manage supplier relationships to ensure the best deals for the company.
- Data Analysis and Reporting:
- Regularly analyze website traffic, sales performance, customer behavior, and other data to make data-driven decisions.
- Generate reports and present findings to upper management to adjust strategies as needed.
- Product Management:
- Oversee the creation and management of product listings, ensuring they are accurate, detailed, and optimized for search engines.
- Work with product teams to ensure products are available, well-represented online, and aligned with current trends.
- Technology and Platform Management:
- Collaborate with the IT team to ensure the website and any e-commerce platforms (Shopify, Magento, WooCommerce, etc.) are running smoothly, updated, and secure.
- Stay updated on new e-commerce technologies and trends, and suggest improvements or changes.
- Cross-Functional Collaboration:
- Collaborate with sales, marketing, customer service, and IT teams to ensure seamless operations across all channels.
- Coordinate with the logistics or supply chain teams to ensure timely delivery of products.
Required Skills and Qualifications:
- E-commerce Platform Knowledge: Familiarity with platforms like Shopify, Magento, WooCommerce, or custom-built solutions.
- Digital Marketing Expertise: Strong knowledge of SEO, SEM, content marketing, and social media advertising.
- Analytical Skills: Proficiency in Google Analytics, web analytics tools, and the ability to analyze sales data and KPIs.
- Project Management: Ability to manage multiple projects simultaneously, ensuring timely completion.
- Problem Solving: Creative thinking to find solutions for issues like abandoned carts, low conversions, or customer complaints.
- Leadership and Team Management: Ability to lead cross-functional teams, and collaborate with other departments effectively.
- Customer-Centric: Focus on improving the customer experience and retaining customers.
- Technical Skills: Understanding of website development basics (HTML, CSS) and e-commerce technologies.
Typical Background/Experience:
- Bachelor's degree in Business, Marketing, or a related field.
- Several years of experience in e-commerce management or digital marketing.
- Experience with e-commerce platforms and CRM tools.
The role requires a combination of strategic thinking, technical knowledge, marketing expertise, and excellent communication skills to drive a brand's online sales and growth effectively.
Job Type: Full-time
Pay: AED3,000.00 - AED3,200.00 per month
الإبلاغ عن وظيفة
