Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the team
Careem Grocery is on a mission to reinvent the way people shop for grocery, pharmacy and retail products. As an exciting new vertical within Careem (a startup within a startup), we’re in the early stages of building our product and have plenty of interesting and fundamental challenges to solve in order to achieve our ambitious growth goals in this burgeoning space.
We’re looking for a dynamic, hands-on Field Marketing Manager to lead the local go-to-market efforts for our new dark store openings. You will be at the forefront of offline marketing execution, ensuring residents near our newly launched dark stores are fully aware they can now conveniently order groceries through our app — faster and more affordably than ever.
This role is ideal for someone who thrives on taking ownership, has a strong bias for action, and blends structured execution with a creative flair. You’ll manage a team of interns on the ground, coordinate with central marketing for collateral and assets, and experiment with bold, on-the-ground tactics to drive hyperlocal awareness.
What you'll do
- Launch Execution
- Own the end-to-end offline marketing strategy for each new dark store launch — from pre-launch buzz to sustained local engagement.
- Develop and maintain a hyperlocal playbook for dark store openings, customized by city or neighbourhood.
- Tactical Field Marketing
- Deploy activation campaigns (e.g. street teams, flyers, standees, signage, community partnerships).
- Experiment with non-traditional offline tactics to grab attention and convert awareness into app installs and orders.
- Team Management
- Recruit, train, and lead a team of interns or part-time brand ambassadors.
- Manage daily field operations, coverage plans, and performance tracking.
- Cross-functional Coordination
- Liaise with the central Marketing and Creative teams for campaign assets, branding guidelines, and merchandising support.
- Provide feedback to Product/Operations on local trends and user insights.
- Budget & Reporting
- Manage local budgets for activations, printing, and incentives.
- Measure campaign effectiveness using KPIs (impressions, conversions, CAC) and provide post-launch reports and learnings.
What you'll need
Successful candidates will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer centricity, and a strong alignment with our core values and purpose, more specifically:
- 4–6 years of experience in field marketing, brand activation, or retail expansion.
- Proven experience managing on-ground teams and executing local marketing campaigns.
- A natural self-starter who is organized, detail-oriented, and not afraid to get hands dirty.
- Strong communicator, both with ground teams and cross-functional stakeholders.
- Creative mindset — able to bring innovative ideas to traditional neighbourhood outreach.
- Comfortable using tools to track and measure field performance (Google Sheets, dashboards, etc.).
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
