Industry Operations Team at TikTok helps formulate industry strategy and identify growth opportunities. In order to deliver industry-specific solutions and methodologies across the METAP region. Nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.
Responsibilities:
Being a Consultant to clients and internal stakeholders:
- We are in the business of solutions—these cover everything from product adoption, strategy and/or optimizations to help Top 10 clients link their marketing objectives to their business goals
- Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients, their agencies, and internal teams a holistic view of what next steps to take
- Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions
- Driving and facilitating the adoption of Pixels, MMPs, TikTok Shop where applicable
- Putting together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward
- Establish the value of TikTok as a part of a client's media mix and communication strategy
Account Management, Campaign Management & Reporting:
- Manage and grow post-sale relationships with clients and their corresponding agency teams, taking a role in steering account growth and success
- Sense check/challenge media plans and provide suggestions to set clients up for success
- Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business
- Own conversations around Always On content and Performance objectives to support the Client Partnerships team in revenue attainment
- Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits
- Proritising tasks by urgency level and impact in alignment with Client Partnerships Managers
Stakeholder Management & Revenue Impact:
- Building trusting relationships and robust communication with internal teams and external client & agency teams to ensure sustained growth of accounts
- Understanding the scope of various cross functional teams and whom to approach for what purpose
- Pushing through product adoption, programs and packages built around specific company or market level priorities
- Having an equal stake in Account & Opportunity planning, and working together with the Client Partnerships team to come up with innovative solutions and strategies
- Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team
- Sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharings
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