Responsibilities
About the team: Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, and driving collaboration that translate into long-term client partnerships and growth! We are responsible for the day-to-day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunities and solutions to exceed their expectations, securing future investment. About the role: The Client Solutions Manager - Gaming is an expert in TikTok's performance & branding auction advertisement products for key clients in the gaming industry. Client Solutions Manager proposes full-funnel advertisement solutions to prospective clients in the pre-sales stage and is responsible for campaign operation and optimisation of auction advertisement products in the post-sales stage. The roles & responsibilities also include educating new or additional TikTok ad products and adopting new features to seek opportunities in upselling to existing clients. Responsibilities: - Manage and grow post-sale client relationships with Mobile Gaming advertisers of all sizes - Support and work with the Sales team on pre-sale research and pitch with a greater focus on relevant product solutions and advertising strategy - Create and optimize client ad strategies by using a wide range of TikTok for Business product solutions, including organic solutions, branding, brand performance and performance products - Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings. - Monitor and analyze ad campaigns on a daily basis to proactively take initiative to improve results. - Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team - Focus on solution expertise growth within the org. Assist with asset & data collection for various business needs such as Business Cases, Case Studies, and Quarterly Business Review - Cooperate with multiple internal teams to set up clients' campaigns for success, including but not limited by Product team, Marketing team, Engineering team, Ad policy team, Creative team, Ad operation team. - Work closely with product and engineering teams to help them troubleshoot client issues during a campaign, provide market feedback, and support TikTok for Business product development - Work closely with the creative team to provide gaming clients with creative solutions support including creative insights and creative strategies - Cooperate with the ad policy team to ensure the clients and CSM team is kept up to date on any policy changes and get all support needed - Cooperate with the Ad Operation team to ensure a smooth and successful campaign execution, and ensure ad specifications and rates are accurate. - Cooperate with the Organic team to help clients do a better organic presence on a platform that complements to advertising strategy
Qualifications
Minimum Qualifications: - Experience in account management/client services roles in digital marketing; agency experience is a big plus - Proven experience in performance-based campaign management in in-house marketing, digital agencies, platforms or media side - Experience in optimization, tracking, attribution, measurement, and using major tools like Google Analytics, Appsflyer, Adjust, etc - Data-driven approach. Ability to analyze data and identify insights to assess campaign performance - Opportunity-oriented mindset to upsell revenue from existing gaming clients - Deep understanding of the digital landscape, the mobile gaming industry, and a passion for social media Preferred qualifications: - Detail-oriented, with exceptional organizational skills - Due to the markets, industry, and client portfolio this role supports, strong verbal and written English skills are required, with Russian language proficiency considered a valuable asset. - Ability to travel domestically and internationally as needed
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
