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Key Responsibilities:
Copywriting:
· Write engaging and persuasive Arabic copy for:
o Homepage and category merchandising banners
o CVM campaigns including emails, push notifications, and SMS
o Paid digital ads (Facebook, Google, Snap, Tik tok, etc.)
· Localize English content with cultural relevance and tone appropriate to the Arabic-speaking audience
· Collaborate closely with merch, design and marketing to align messaging with brand tone and objectives
E-commerce Platform Testing:
· Conduct thorough Arabic language testing across:
o Mobile app (iOS & Android)
o Mobile web
o Desktop website
· Identify and escalate critical language, functionality and UX issues, ensuring seamless Arabic content presentation across all platforms
· Work with product and tech teams to verify and close defects
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Required Skills & Qualifications:
· Native Arabic speaker with excellent command of Modern Standard Arabic (MSA) and knowledge of GCC dialects preferred
· Strong grasp of marketing and UX copywriting
· 2–4 years of experience in Arabic content creation, preferably in e-commerce, retail, or digital marketing
· Basic understanding of digital ad formats, platform-specific nuances (Google, Meta), and CVM strategies
· Detail-oriented with a keen eye for spotting inconsistencies in language and user interfaces
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Preferred Attributes:
· Ability to manage multiple tasks with tight deadlines
· Collaborative mindset with a problem-solving attitude
· Passion for home category
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
