Manager - Social Media

Aldar Education is currently seeking a Manager - Social to support our growing family of owned and operated schools in the UAE. This is an exciting opportunity to join the highly successful Aldar family of schools and to help shape the future of Abu Dhabi’s leading school group. 

As the leading education group in Abu Dhabi, we provide inclusive and innovative learning that inspires and empowers communities. We offer a range of brands for all learners in our community, from nursery through to adult education.  We offer the broadest choice of curricula. In the largest number of locations in Abu Dhabi.

Starting with one school and 250 students in 2007, Aldar Education has grown into a highly sought-after education provider, now supporting over 38,000 students in 31 schools and a growing network of almost 5,000 educators, with over 100 nationalities, offering a wide range of curricula and ancillary services such as a Teacher Training Academy. 

Working collaboratively, our education network’s purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi’s government. Today, Aldar Education’s efforts are guided by the Abu Dhabi Economic Vision 2030 plan, which aims to build a sustainable knowledge-based economy through premium education.  

The successful candidates will be closely aligned with our core values and ethos and possess a genuine understanding and appreciation of the values of the region. 

The Manager - Social Media will be responsible for developing, executing, and optimising Aldar Education’s social media strategies across corporate and school-level channels. This role plays a pivotal part in strengthening the organisation’s digital presence, driving engagement with key audiences (parents, students, employees, and the wider community), and ensuring brand alignment across all platforms. The role also extends to managing the CEO’s LinkedIn calendar and content, supporting employer branding, and providing strategic and tactical support to school social media activities.

Main Duties:

Strategy & Planning

• Develop and implement comprehensive social media strategies aligned with overall marketing goals.
• Conduct audience, competitor, and platform research to inform content and campaign decisions.
• Set clear KPIs (reach, engagement, conversions, etc.) and use data to refine strategy.
• Support PREs by providing guidance through social media strategy, ongoing trainings, and report monitoring.
• Support People & Culture on employer branding efforts, devising strategies to enhance employee retention, and highlight best practice efforts.

Content Creation & Curation

• Plan and create platform-specific content (static, video, Stories, Reels, Lives, Threads, etc.).
• Work with designers, videographers, and copywriters to produce engaging and brand-aligned creatives.
• Curate user-generated content (UGC) and align with brand tone of voice.
• Manage media agency and schedule event coverage, video shoots, and maintain photo asset library.

Channel Management

• Manage day-to-day posting, scheduling, and community engagement across key platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube).
• Maintain consistent brand voice across all platforms.

Specific Duties:

• Conduct regular analysis of social media performance metrics against KPIs.
• Monitor competitors’ social media activities and trends for benchmarking.
• Provide ongoing training and advisory support to PREs on best practices.
• Coordinate with internal stakeholders to ensure employer branding initiatives are visible across channels.
• Plan and execute creative campaigns tailored to each platform’s format and audience.
• Supervise the creation of video and photography assets for events and campaigns.
• Curate, tag, and archive photo/video assets for ongoing use across AE schools.
• Respond to community comments, messages, and interactions in line with AE’s tone of voice.
• Optimise posting schedules to maximise reach and engagement.
• Ensure alignment of all content with brand guidelines, values, and tone.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• Proven track record of managing multi-platform social media accounts (Instagram, Facebook, LinkedIn, TikTok, YouTube).
• Demonstrated success in growing engagement, reach, and conversions through strategic campaigns.

Minimum Experience:

• At least 7 years’ experience in Social Media Management & Content Creation
• Education or other service-related industry experience preferable.

Job Specific Knowledge & Skills:

• Excellent English & Arabic language skills, written and oral
• Work in a highly collaborative and effective manner, both independently and in cross-functional teams
• Very good at establishing professional relationships within and across company
• Ability to roll up sleeves and get things done through taking calculated risks and experimenting with new solution
• Attention to detail with diligent follow up, and able to execute in a timely manner
• Skilled in multi-tasking and handling pressure
• Organizational ability, of self and others
• Capable of influencing people and talented in networking with cultural sensitivity
• Great interpersonal skills
• Ability to think strategically
• Experience working with designers, videographers, and copywriters to develop content.
• Strong organisational and project management skills with the ability to manage multiple priorities.
• Excellent communication and stakeholder management abilities.
• Results-oriented, data-driven, and adaptable to fast-paced environments.
• Collaborative mindset, with the ability to work effectively across central teams and schools.
• Ability to curate and repurpose user-generated content while maintaining brand tone of voice.
• Proficiency with social media management tools (e.g., Sprout Social, Hootsuite, Buffer, Meta Business Suite).
• Strong understanding of analytics platforms (Google Analytics, Meta Insights, LinkedIn Analytics, TikTok Analytics, YouTube Studio).
• Knowledge of paid media campaign management across Meta, LinkedIn, TikTok, and YouTube.

What We Offer

Aldar Education is a family of world-class, child-centered, and innovative schools based in the UAE. We educate students across our group of owned and managed schools and as we grow, so does our need for highly skilled, inspirational, and dedicated school and educational leaders. We offer an attractive remuneration package including a range of benefits. Our future-focused learning model includes both students and staff, so we place a special emphasis on professional development, coaching, and training.

Successful candidates will have access to a wide network of professionals and opportunities to both lead and contribute to training others as well as developing themselves.

This job description is not all-inclusive. Aldar Education reserves the right to amend this job description at any time.  We are an equal opportunity employer, committed to a diverse and inclusive work environment. We are dedicated to our national development strategy and encourage UAE Nationals in their application to our company.

Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Offers of appointment are subject to satisfactory references and police clearance.