Marketing Executive

About the role

As a Marketing Executive at Blacklane, you’ll play a pivotal role in elevating our brand presence and engaging high-value users through strategic partnerships, events, and digital marketing initiatives.
By collaborating across teams, and supporting the execution of both offline and online marketing strategies, you’ll help shape the future of luxury mobility while enhancing customer loyalty and brand awareness.

 Your responsibilities:

At Blacklane, we measure success by the meaningful change that each team member creates. In this role, you’ll:

• Brand Positioning & Partnerships: Support luxury brand collaborations, hospitality partnerships, and sampling campaigns to elevate Blacklane’s premium image.
• Event & Activation Management: Assist in planning and executing high-value client and partner events to enhance customer experience and brand loyalty.
• Customer Engagement & Retention: Help implement online and offline CRM initiatives to strengthen guest relationships and increase the lifetime value of existing customers.
• Partnership & Activation Success: Measure the impact of activations and brand collaborations to ensure strategic alignment and ROI.
• Social Media: Support content creation, scheduling to drive awareness and credibility.
• Execution of Marketing Deliverables: Manage logistics for activations, retail space partnerships, and brand touchpoints to ensure seamless execution.

About you:

• You have 1-2 years of experience in Marketing or Event Management.
• You are a quick learner, who thrives in fast-paced environments and enjoys working on diverse projects at the same time. 
• You’re an analytical thinker who enjoys turning insights into action.
• You embody a problem solving mindset, viewing new challenges as opportunities to learn new skills—because you’re invested in your own and Blacklane’s development.
• You’re interested in working with a diverse, global crew where your work will make a lasting impact on the growth and success of the company.
• Happy working Hybrid (2-days in the office).

Your First-Year Roadmap:

Here’s what your journey at Blacklane could look like:

• 3 months: Immerse yourself in the business and role → Onboarding, meet key stakeholders, start to contribute.
• 6 months: Build confidence in your role → fully own core tasks and drive measurable impact on team and company goals. Collaborate cross-functionally on initiatives that leave a noticeable mark.
• 12 months: Scale your contributions and your expertise.

The Blacklane Hiring Process → Expected duration: 6 weeks

1. Application Review:
  Your CV and documents are being reviewed by our respective Talent Acquisition + Hiring Manager.

2. Talent Acquisition Interview:
    A quick introductory chat to ensure the role excites you and matches your interests and skills.

3. Second Round:
   Case Study/Technical Interviews/Peers Interview/Stakeholder Interview
   A deeper dive into your experience and the specific aspects of the role, emphasizing alignment with Blacklane’s goals and vision.

4.Third Round:
  Executive Interview and if applicable Reference Check.

5. Offer Call: 
Celebrating YOU in joining the Blacklane crew. 

About Blacklane

Our mission is simple but powerful: to become the world’s leading premium, global chauffeur service. Operating in 50+ countries, we reimagine chauffeur-driven rides by prioritizing reliability, innovation, and first-class service at every step. Blacklane is also at the forefront of sustainable mobility efforts, continuously working to reduce our operational impact on the planet.

Our Company Culture

Blacklane has grown from a two-person startup in Berlin to a global team of over 300 people representing 54+ nationalities. Powered by our commitment to care,  inclusion, innovation, and collaboration, we support employees through initiatives like Employee Resource Groups (ERGs), mentorship programs, and more.

Here are just a few examples of the ERGs fostering connection:

• LGBTQIA+ Network – Advocating for inclusivity and championing allyship.
• Bookclub – Encouraging cultural exchange, fostering discussion, critical thinking, and team engagement through shared reading and analysis.
• Blacklane Cares Leave – Spend up to eight paid hours annually volunteering for causes meaningful to you.

We welcome—and actively support—employees to create or join the communities that are important to them.

Why join us in a Blacklane on the fast lane?

• Fair Pay & Shared Success → We provide good salaries and automatically enroll all employees in our Virtual Stock Options Plan (VSOP). Your shares vest over four years, with full transparency on their value growth through Ledgy.
• Blacklane Mystery Rides → As a valued contributor to our success and growth, we are pleased to offer you one complimentary ride per quarter to experience and evaluate our chauffeur services firsthand.
• Learning & Development at Blacklane → We value the person beyond the CV, which is why we are committed to your continuous growth—not just for the company’s success, but for your own professional development. We believe that when our employees stay ahead, so does Blacklane. That’s why you have free access to thousands of online courses on LinkedIn Learning, tailored to your career aspirations, along with a unique learning experience designed for those stepping into leadership roles.
• The way to your heart goes  through your stomach? → If so, we’ve got something special for you, in Berlin: our weekly homecooked, quality office lunches. Not only do they fuel your mind and body, but they also provide the perfect opportunity to connect with colleagues from all departments, fostering stronger bonds beyond your own division.
• Your Health, No Compromise → with Nilo Health & WHOOP
  We prioritize both your mental and physical well-being because a healthy team creates a thriving culture. That’s why we offer access to the Nilo Health platform for mental wellness and the WHOOP bracelet, after one year to support your fitness—available for you to use as you choose.
• Social responsibility → We Care: Learn more about Miracle flights and the meaningful impact behind our commitment to making a difference.
• Share your ideas with Blacklane’s C-Level - Our approachable C-Level team values your insights. Once a month, they host a consultation day where you’re invited to share your ideas, feedback, and constructive criticism—because your voice shapes our future.

We place great value on equal opportunities. Therefore, we welcome everyone to apply!

Curious to see us in action? Let’s go!

→ Watch us on Amazon Prime

→ Listen to our CEO in Startup insider episode #1643

→ Blacklane is backed by investors who share our vision: Mercedes-Benz Mobility, Tasaru, Sixt, the Al Fahim Group, Alstin Capital, RI Digital Ventures, and b2venture