Key Responsibilities:
CRM & Retention Marketing
- Manage and execute email, SMS, and app push notification campaigns.
- Create and manage customer segmentation and lifecycle journeys.
- Collaborate with CRM platforms (e.g., MoEngage, Bloomreach) to improve engagement and repeat purchase rates.
Performance Tracking & Analytics
- Monitor and report key KPIs (CTR, ROAS, Conversion Rate, CAC, etc.) using Google Analytics (GA4), Ads Manager, and internal dashboards.
- Evaluate performance of non-paid channels (e.g., organic, direct, referral, email) to provide a holistic view.
- Fetch insights based on business requirements and campaign objectives.
- Read and interpret reports, connecting data with actionable inferences to support decision-making.
Creative Strategy & Ad Copy
- Review ad creatives and copies across Meta, Google, and TikTok.
- Give structured feedback to enhance click-through and conversion rates.
- Collaborate with designers and content writers to test new formats and messaging (A/B testing).
Agency & Stakeholder Coordination
- Act as the point of contact with creative agencies, media buying teams, and internal stakeholders.
- Ensure briefs are clear, timelines are met, and outcomes align with business objectives.
Key Skills & Tools:
- Hands-on experience with CRM tools (Bloomreach, MoEngage, etc.)
- Proficiency in Google Analytics (GA4), Meta Ads Manager, and Google Ads
- Strong Excel/Google Sheets skills for reporting
- Ability to evaluate and guide creative development
- Organized, detail-oriented, and results-driven
Preferred Attributes:
- Proactive and curious to learn and adapt in a fast-paced retail environment
- Excellent communication and coordination skills
- Analytical mindset with creative intuition
- Retail or ecommerce industry experience is a plus
Key Responsibilities:
CRM & Retention Marketing
- Manage and execute email, SMS, and app push notification campaigns.
- Create and manage customer segmentation and lifecycle journeys.
- Collaborate with CRM platforms (e.g., MoEngage, Bloomreach) to improve engagement and repeat purchase rates.
Performance Tracking & Analytics
- Monitor and report key KPIs (CTR, ROAS, Conversion Rate, CAC, etc.) using Google Analytics (GA4), Ads Manager, and internal dashboards.
- Evaluate performance of non-paid channels (e.g., organic, direct, referral, email) to provide a holistic view.
- Fetch insights based on business requirements and campaign objectives.
- Read and interpret reports, connecting data with actionable inferences to support decision-making.
Creative Strategy & Ad Copy
- Review ad creatives and copies across Meta, Google, and TikTok.
- Give structured feedback to enhance click-through and conversion rates.
- Collaborate with designers and content writers to test new formats and messaging (A/B testing).
Agency & Stakeholder Coordination
- Act as the point of contact with creative agencies, media buying teams, and internal stakeholders.
- Ensure briefs are clear, timelines are met, and outcomes align with business objectives.
Key Skills & Tools:
- Hands-on experience with CRM tools (Bloomreach, MoEngage, etc.)
- Proficiency in Google Analytics (GA4), Meta Ads Manager, and Google Ads
- Strong Excel/Google Sheets skills for reporting
- Ability to evaluate and guide creative development
- Organized, detail-oriented, and results-driven
Preferred Attributes:
- Proactive and curious to learn and adapt in a fast-paced retail environment
- Excellent communication and coordination skills
- Analytical mindset with creative intuition
- Retail or ecommerce industry experience is a plus
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
