Marketing Manager

JOB SUMMARY

Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

CANDIDATE PROFILE

Education and Experience

• Minimum of 2 years of relevant experience in a 5-star luxury hotel setting.
• Demonstrated ability to handle a variety of marketing tasks, including campaign development, execution, and performance tracking.
• Proven experience in brand activation, with successful initiatives that enhance brand awareness and guest engagement.
• Strong background in Food & Beverage (F&B) marketing and room promotions, aligned with luxury hospitality standards.
• Solid expertise in digital marketing, particularly Facebook marketing and social media content strategy.
• Excellent communication, organizational, and project management skills
• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or Bachelor’s degree in Marketing, Business Administration, or a related field.

Strategic Planning & Business Alignment

• Develop comprehensive annual and quarterly marketing strategies, explicitly outlining objectives, target audiences, and key initiatives to support overall hotel revenue goals (rooms, F&B and MICE)
• Conduct ongoing research into local and regional market trends, competitor activities, and hospitality landscape shifts to identify opportunities and inform strategic adjustments.
• Develop, manage, and track the marketing budget across all channels, ensuring optimal resource allocation and demonstrating fiscal responsibility in expenditure reports.
• Align marketing initiatives directly with revenue management strategies to maximize direct bookings, average daily rate (ADR), and overall RevPAR.

Brand Management & Public Relations (PR)

• Uphold and enhance the unique Le Méridien brand identity and positioning across all communications and guest touchpoints, ensuring adherence to Marriott International brand standards.
• Cultivate and maintain strong relationships with local, regional, and international media, journalists, and key opinion leaders to secure positive earned media coverage.
• Develop and implement strategic PR campaigns, draft compelling press releases for hotel news, F&B promotions, and events, and manage media inquiries.
• Craft consistent and compelling key messages for the hotel, its outlets, and unique selling propositions, ensuring they are integrated across all marketing and PR materials.

Digital Marketing & Online Presence

• Strategically manage the hotel's official website for optimal user experience, conversion rates, and SEO performance. Oversee paid search (SEM/PPC) campaigns to drive qualified traffic, in coordination with the Digital Field Marketing (DFM) Team.
• Regularly audit and optimize the hotel's presence on online travel agencies (OTAs), third-party booking sites, and relevant digital directories, in coordination with the Digital Field Marketing (DFM) Team.
• Develop and execute a robust social media strategy across relevant platforms (Instagram, Facebook, and LinkedIn) to build brand awareness, engage target audiences, and drive direct bookings.
• Manage social media content calendars, supervise content creation (visuals, videos, copy), and analyze performance metrics for optimization.
• Plan and manage targeted paid social media advertising campaigns to reach specific demographic and interest groups.
• Design, segment, and deploy targeted email marketing campaigns to loyalty members, past guests, and prospective clients, focusing on nurturing leads and driving direct conversions.

Campaign Management & Content Creation

• Plan, develop, and oversee the execution of integrated marketing campaigns for specific hotel offerings
• Manage the creation and production of high-quality marketing collateral, including brochures, menus, digital advertisements, video content, and in-room materials, ensuring brand consistency.
• Develop a compelling content strategy that showcases the hotel's unique experiences, amenities, culinary excellence, and promotes Abu Dhabi as a destination.

Performance Analysis & Reporting

• Establish, track, and rigorously analyze key performance indicators (KPIs) across all marketing channels (e.g., website traffic, conversion rates, campaign ROI, social media engagement, and media mentions value).
• Compile and prepare detailed, insightful marketing performance reports for weekly, monthly, and quarterly business review meetings with hotel leadership and stakeholders.
• Provide actionable, data-driven recommendations for strategic adjustments, budget re-allocation, and future marketing initiatives based on performance analysis.
• Present forecasts for marketing-driven revenue and demonstrate the impact of marketing efforts on overall business objectives in formal reports.

Collaboration & Partnerships

• Foster strong collaborative relationships with Sales, Revenue Management, F&B and Rooms departments to ensure marketing strategies are aligned with operational capabilities and sales targets.
• Identify, negotiate, and manage strategic partnerships with local businesses, tourism boards, and specific brands to expand market reach and create unique guest experiences.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.