We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.
We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.
At our location in Dubai, UAE we are looking for you as:
MARKETING MANAGER (m/f/x) - MIDDLE EAST & AFRICA
Your Key Responsibilities
Lead Marketing Strategy & Execution
- Manage all marketing, innovations, and product launches across Africa & Middle East (including liaising with regulatory)
- Develop and ensure execution of joint annual marketing plans with licensee partners and distributors
- Align local plans with global brand positioning and ensure consistent brand execution
Strategic & Annual Planning
- Build 5-year strategic plans with key partners covering portfolio, pricing, media, and competition
- Lead development of annual marketing plans with cross-functional input and presentation to Executive Committee
- Master value chain and recipe costs to improve profitability in product mix
Innovation & Portfolio Management
- Oversee local innovation funnel, recipe optimization, and portfolio strategies
- Adapt global packaging and claims to local regulatory and consumer requirements
Retail, Channel & Media
- Supervise retail audits, media pitches, and trade marketing toolkits (ATL, BTL, POSM)
- Brief all media and research agencies
Partner Engagement & Enablement
- Motivate and guide licensee partners/distributors to stay brand-focused and growth-driven
- Support sales in acquiring and onboarding new partners
Events & Communication
- Organize and support trade fairs, customer events, and internal brand initiatives
- Ensure effective communication between marketing and field sales teams
Your Profile
- Completed bachelor's or master's degree in marketing / communication or comparable training
- 5-10 years of professional experience in FMCG, preferably in food and beverage international company
- Excellent feeling for trends in the FMCG area
- Strong experience in social media and e-commerce
- Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility and agility
- Excellent communication and teamwork skills as well as above-average commitment
- Independent, structured and quality-conscious way of working with the willingness to set new impulses
- Very good written and spoken English, Arabic is a plus
- Very good MS Office skills
What you can expect
- A competitive benefits package including medical insurance, annual airline ticket to home country, paid 30 days annual leave, end of service benefits
- To work for a fantastic global brand in a rapidly growing international beverages company with a start-up mindset
- A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
- Working for the biggest kids drink brand worldwide, being available in 120 markets
- A fast-paced company, with an excellent leadership team and high growth ambitions
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