Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.About the Opportunity
This role will support the performance marketing team in executing and optimizing digital campaigns that drive user acquisition and growth. You’ll work closely with senior marketers, analysts, and creative team to help scale paid media campaigns across various digital channels. This role will contribute to broader goal of lowering CAC and improving campaign ROI across markets.What You'll be Doing
- Campaign Execution: Launching and monitoring paid acquisition campaigns across platforms like Google Ads, Facebook, TikTok, and others for both web and mobile.
- Ad Performance Monitoring: Track and communicate daily campaign performance metrics (e.g., CTR, CPM, CPA). Flag trends and help optimize underperforming assets or ad sets.
- Creative Analysis: Analyze the performance of ad creatives across channels (e.g., imagery, copy, format) to identify what’s working and what’s not.
- Communication: Translate findings into clear, structured insights and communicate them regularly with the design and marketing teams to guide future creative development and testing.
- Budget Tracking: Support the team in managing and pacing campaign budgets, ensuring spend efficiency across all platforms.
- Cross-Functional Coordination: Work with the CRM and product teams to launch campaigns and new products.
- Reporting: Help prepare performance marketing dashboards and weekly reports using Analytics tools and in-house dashboards.
What We Look For In You
- At least 4 years of experience in digital or performance marketing.
- Understanding of paid media platforms (Google Ads, Facebook Ads Manager, TikTok).
- Basic understanding of MMP Platform (Appsflyer, Adjust).
- Analytical mindset and curiosity to ask “why” and “how” around campaign results.
- A team player who takes initiative, is detail-oriented, and good at structuring information.
- Familiarity with crypto and MENA markets is a huge plus.
- Bilingual in Arabic and English to communicate with different stakeholders.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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