Location: UAE
As a Social Media Executive, you will be responsible for managing all social media channels, ensuring the creation and delivery of engaging, brand-aligned content—including videos and weekly content calendars. You will lead the end-to-end process of CRM content creation and testing, ensuring timely and effective communication across all platforms.
This role requires strong multitasking abilities, attention to detail. You will collaborate closely with cross-functional teams in marketing, merchandising, and visual merchandising, aligning all messaging with host brand and Alshaya guidelines.
Content Creation & Planning
Strong copywriting and visual storytelling skills for social media
Experience in developing weekly content calendars
Ability to create engaging multimedia content (images, videos, reels)
CRM & Communication
Proficiency in CRM content creation and testing workflows
Experience managing external communications (e.g., mall content)
Ability to support internal communications with clarity and consistency
Social Media Management
In-depth knowledge of major social media platforms (Instagram, TikTok, , Snap etc.)
Familiarity with platform-specific best practices and trends
Strong community management and customer engagement skills
Analytics & Reporting
Ability to analyze social media performance and extract actionable insights
Experience using analytics tools (e.g., Meta Insights, Google Analytics, Sprinklr, Emplify)
Multitasking & Collaboration
Excellent organizational and multitasking abilities
Comfortable working cross-functionally with marketing, merchandising, and VM teams
Ability to manage multiple projects and deadlines simultaneously
Language & Localization
Skilled in translating and adapting content for Arabic-speaking audiences
Creative & Strategic Thinking
A strong sense of visual aesthetics and brand tone
Ability to align content with brand guidelines and campaign objectives
Proactive mindset with a passion for innovation and creativity
Advertised: 21 Jul 2025
Application close:
