We are looking for an agile, creative and detail-oriented Social Media Marketing Manager to own the day-to-day execution of our global social media presence across LinkedIn, YouTube, Instagram and emerging platforms. You will manage the publishing calendar, optimize content performance, grow engagement and community and collaborate with our wider marketing design and product teams.
You will play a key role in helping Sokin build brand visibility, speak directly to B2B decision-makers, and create a distinctive voice in the business banking and cross-border payments space. Ideal candidates will bring 4–6 years of social media experience, preferably in fintech or B2B environments, and have a strong grasp of both strategy and execution.
About Us
Sokin is a fast-growing B2B financial services provider, focused on simplifying global payments and receivables for businesses. Our mission is to make cross-border transactions faster, more transparent, and cost-effective — all at competitive wholesale exchange rates.
We’re a next-generation payments platform, enabling businesses to hold, send, receive, and exchange over 75 currencies from a single access point. Our integrated payment acceptance tool, SokinPay, offers even more flexibility for global trade. From sports and entertainment to logistics and travel, our client base is diverse and expanding rapidly.
We’re scaling fast — and looking for passionate, experienced professionals to help us realise our ambitious vision.
Key Responsibilities:
- Channel & Content Management
- Own the global social calendar - publishing, monitoring and optimizing content across LinkedIn, YouTube and other high-impact channels.
- Collaborate with the content and design team to bring campaigns to life through platform-native content formats (e.g., carousels, video snippets, quotes, etc).
- Write, schedule and publish posts tailored to channel and audience, ensuring tone of voice and brand consistency.
- Community & Stakeholder Engagement
- Engage with followers, prospects, and community in a timely, brand-aligned manner.
- Monitor comments, direct messages and mentions across platforms - respond or route internally as appropriate.
- Coordinate with leadership and sales to amplify strategic announcements, partnerships and events.
- Campaign Execution & Support
- Work with marketing and growth teams to execute paid campaigns and support lead generation via organic and sponsored content.
- Brief designers and editors on visual assets needed for key stories, launches and partnership announcements.
- Support live events and activations through real-time social storytelling and post-event recaps.
- Performance & Reporting
- Track platform performance weekly and monthly - engagement, reach, follower growth, CTRs -and share insights for optimization.
- Use tools like LinkedIn Analytics, GA4, and scheduling platforms (e.g., Buffer, Hootsuite, Later) to track and report.
- Recommend new content formats, posting cadences and test-and-learn tactics based on results.
Qualifications & Experience:
- 4–6 years of experience managing social media for a B2B, fintech, payments, or SaaS brand.
- Proven track record of growing brand presence and engagement on LinkedIn and YouTube.
- Excellent writing skills and editorial judgement — able to simplify complex concepts into concise, scroll-stopping posts.
- Strong project management, organization, and scheduling skills.
- Familiarity with social listening tools, analytics dashboards, and marketing collaboration platforms.
- Knowledge of paid social strategies, A/B testing and performance-driven content formats.
- Comfortable working cross-functionally with product, PR, brand and regional teams in a fast-paced environment.
Core Competencies
- Platform-native Content Creation
- Community Engagement & Reputation Management
- Campaign Execution & Coordination
- Analytics & Insight Reporting
- Editorial Consistency & Brand Voice
- Stakeholder Collaboration
- Growth & Optimization Mindset
Key Outputs
- LinkedIn posts (organic & paid)
- YouTube scripts and video uploads
- Educational content (video formats)
- Social copy for launches, partnerships and founder POVs
- Visual content briefs and carousels
- Monthly performance reports and growth insights
- Real-time event and campaign coverage
The main responsibilities of this role are outlined above; however, this description is not exhaustive, and the job holder may be required to undertake additional duties from time to time to ensure the smooth running of the department. The role may require some working outside our normal working hours.
