We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.
Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use.
Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE.
To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.
Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you.
Hiring Manager: Director of Product Design
Location: Dubai, United Arab Emirates
Mission Statement
At Beyond ONE, we're redefining roles and breaking barriers to create a world where everyone has the power to drive their own digital journey.
We're a dynamic, fast-growing team on a mission to Think Beyond, Achieve Together, and Deliver for Impact in high-growth markets worldwide.
Since 2021, we've expanded rapidly, bringing Virgin Mobile MEA, Friendi Mobile MEA, and Virgin Mobile LATAM under our belt. With 6.5 million subscribers and a team of 1,600 across seven countries, we're building a revolutionary platform.
If you're excited to challenge the norm, thrive in a collaborative environment, and create lasting change, join our journey. Let's build the future together!
Role Purpose
Why this role matters: As our founding Staff User Researcher, you will be the voice of our users across multiple markets and languages, establishing how Beyond ONE understands and empathizes with our diverse customer base. Your work will transform assumptions into validated insights, ensuring every product decision is grounded in real user needs. You'll build the research practice that helps us design products our users love, not just products we think they'll use.
What success looks like: In your first year, you'll establish our research operations from scratch, deliver foundational insights that reshape our product strategy, and enable teams across the organization to embrace user-centered design. You'll conduct critical research across our Arabic and Spanish-speaking markets, build a research repository that becomes our single source of truth, and launch continuous discovery programs that keep us connected to our users' evolving needs.
Why this is for you: If you've been waiting for the chance to build a world-class research practice without legacy constraints, this is it. You'll have the autonomy to choose your methods, tools, and approach while working directly with our Director of Design and CPO to ensure research drives strategy. From conducting scrappy guerrilla research to establishing sophisticated research programs, you'll shape how a global company understands its users.
Key Responsibilities
In this role, you will:
- Conduct hands-on research across the full spectrum of methodologies—from ethnographic studies to usability testing—with fluency in Arabic or Spanish to engage our global user base.
- Partner closely with the Director of Design to embed research into the design process and ensure user insights drive creative decisions.
- Collaborate with Product Management and Engineering to identify research opportunities, validate concepts, and measure product success.
- Build research operations from the ground up: establish participant recruitment pipelines, create research repositories, and implement tools and processes.
- Synthesize complex findings into compelling narratives that inspire action and build empathy across the organization.
- Democratize research by training non-researchers, creating templates and playbooks, and establishing guardrails for quality.
- Develop strategic research programs including user panels, continuous discovery cycles, and journey mapping initiatives.
- Represent the user perspective in product strategy discussions and executive decision-making.
Qualifications & Attributes
We're seeking someone who embodies the following:
Education:
Bachelor's or Master's degree in Human-Computer Interaction, Psychology, Anthropology, Design, or related field with strong research focus.
Experience:
- 7+ years of user research experience, with at least 3 years in senior/staff-level positions.
- Language Requirement: Fluent in Arabic or Spanish (both strongly preferred) to conduct native-language research.
- Proven track record of building research practices from scratch in high-growth startup environments.
- Deep expertise across research methodologies: – Generative Research (ethnography, contextual inquiry, diary studies) – Evaluative Research (usability testing, concept testing, prototype validation) – Quantitative Research (surveys, analytics integration, statistical analysis)
- Experience with modern research tools (Maze, Lookback, Dovetail, Airtable).
- Track record of research directly influencing product strategy and business outcomes.
Research Skills:
- Mixed-methods expertise with ability to match the right method to the research question. - Strong synthesis skills finding signal in noise and crafting actionable insights.
- Experience with continuous discovery and lean research approaches.
- Cross-cultural research expertise with sensitivity to cultural nuances.
- Ability to balance rigor with speed in a fast-paced environment.
Unique Attributes:
- Strategic thinker who connects user insights to business impact and product vision.
- Exceptional storyteller who crafts narratives that inspire empathy and drive action.
- Collaborative partner who works effectively with design, product, engineering, and data teams.
- Teaching mindset with passion for democratizing research across the organization.
- Scrappy and resourceful, gets meaningful insights within startup constraints.
Nice-to-haves:
- Experience in Telco or FinTech industries.
- Background in both B2B and B2C research.
- Fluency in additional languages beyond Arabic/Spanish.
- Experience building research practices in MENA and/or LATAM markets.
- Design background or strong design partnership experience.
What we offer:
- Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
- Hybrid work environment - flexibility to work from home 2 days a week.
- Healthcare and other local benefits offered in market.
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