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Please, apply till July 14th
Activation Services Lead Manager Global Travel Retail
You will be responsible for setting goals and directions for the Global Travel Retail Activations Services, ensuring the development of media plans, concepts, and initiatives that are in line with Brands and Markets' objectives & ambitions. The scope includes the supervision and support of the following areas:
- Own Retail: GTR owns shops, in-store activation and media plans, 1-2-1, and operations
- 1-2-1: Strategy, processes/guidelines, and programs definition, training development and delivery, program enhancement, and communication
- Smoking lounges: opportunity identification, Equity building, contract negotiations, media plan
- Merchandising: Strategy, processes/guidelines definition, merchandising solutions development & actionable toolkits
You also develop, implement, and monitor consistent media & assets strategies that will support GTR and brands' development across different markets, channels, and touchpoints, with the objective to engage with consumers, create impactful communication platforms for the brands, and build long-term equity.
The responsibilities include planning, monitoring, and ensuring accurate budget management related to the team's activities.
Position:
The Activation Services Lead Manager GTR will:
- Media Management: Develop a GTR Strategic Media Plan, considering the variety of channels, markets, contents, and supports, ensuring consistency and compliance of messages and campaigns across the different channels. Proactively seek new opportunities and conduct negotiations with vendors and partners. Set KPIs, track, measure, and analyze performance and budget. Ensure a structured and accessible centralized storage and archiving system. Coordinate with internal and external stakeholders to ensure full alignment.
- Activation Services Management: Develop and implement the strategic direction for Global Activation Services across the 4 pillars (own retail, 1-2-1, other channels, and merchandising), aiming for long-term consumer-centric growth. Collaborate with key stakeholders (Sales, Combustibles, RRP, Finance, Legal, CA&C) to ensure alignment on processes, guidelines, and initiatives. Lead ASP discussions and create plans supporting Activation, Marketing, Sales, and GTR objectives.
- People Management: Recruit, motivate, and guide the professional development of the team reporting directly to the incumbent, ensuring an effective task allocation, guaranteeing the continuity of business, and supervising the results achieved.
- Budget Management: Manage the budget process related to the team's activities to ensure a timely, accurate, consistent, and integrated planning process and exercises. Manage plan requirements in alignment with global strategies, including detailed financial planning of initiatives. Deliver a clear and consistent plan during the Annual Planning process and provide updates as required.
Requirements:
- University degree or equivalent (required)
- Minimum 5 years of relevant experience in Marketing; FMCG experience is a plus
- Media Management experience
- International experience (desirable)
- Cross-cultural and cross-functional experience
- Fluent in English; additional languages are a plus
- Skills: Media Management, Project Management, Planning and Organizing, People Management, Customer Service, Consumer & Activation Marketing Knowledge
- Strong proficiency in MS Office and SAP
What to expect:
Opportunity to work in an open atmosphere in a modern office with a team of various backgrounds and experiences
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.