Overview
To set & deploy the Trade Marketing Business Plan of an assigned brand/category and manage the execution of all necessary national & tailored activities to increase company Sales and maximize profitability through efficient spending within these categories/brands.
Responsibilities
Managing Principals
- Manages the relationship with the suppliers of the assigned brands in order to maximize the support of the brands in our Market.
- Develops along with the suppliers the necessary Sales Business Plans and other marketing activities in order to maximize sales and grow the business of the assigned brand(s).
Brand Management
- Sets, aligns and executes the joint business plan for the brands assigned in order to focus the efforts and maximize brand sales.
- Manages the initiatives’ funds allocated to each brand in an optimum manner in order to maximize brands sales and profits.
- Manages the sales forecast of each assigned brand in order to ensure optimum stock levels.
- Works with local agencies on the execution of the brand marketing activities and development / deployment of in-store & POS material in order to ensure top quality execution and achieve brand image / equity objectives.
- Analyzes brand Sales data and market share trends by channel and come up with meaningful conclusions and insights in order to develop the necessary marketing activities by channel.
Communication with the Sales Team
- Communicates the brand marketing plans and activities to the Sales team in a timely manner in order to ensure flawless execution of these activities.
- Conducts frequent field visits and communicate observations to management in order to ensure in-store execution meets brand strategy.
- Collects and understands from Sales’ customer objectives and plans, and develops the necessary brand plans that fit the customer objectives in order to maximize Sales and secure customer’s support.
Category & Shopper Understanding
- Outlines the dynamics of the brand’s category in order to develop the necessary activities. (Competitors, pricing, range, activities, etc.)
- Collects data concerning shopper needs, habits and trends with regards to the assigned brand in order to develop the necessary marketing activities.
Qualifications
- Graduate Degree in Marketing / Management and / or related field
- 2 - 3 years of experience in sales
- 1 – 1.5 years of experience in trade marketing
- FMCG experience is a must