Join Binance’s Fiat Team, one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.
Requirements
- Optimize growth & retention strategies based on our current global fiat ecosystem
- Lead full-funnel user journeys: acquisition → activation → retention → conversion
- Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
- Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
- Run rapid A/B tests, iterate growth models, and improve user quality
- Tailor strategies for local markets with deep user insights
- Collaborate cross-functionally to bring strategies to life
Responsibilities
- 8+ yrs in user growth/performance / digital marketing
- Global market experience (MENA, LATAM, SEA, Africa, etc.)
- Strong data mindset, familiar with growth tools & KPIs
- Internet, Web3, or fintech background preferred
- Excellent English communication; multilingual is a plus
- Adaptable, entrepreneurial, and hands-on
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