We are seeking a highly experienced and strategic Influencer Marketing Manager to join and lead our marketing team in Dubai. The ideal candidate will possess a deep understanding of the regional influencer landscape, with a proven track record of developing and executing cutting-edge influencer strategies that significantly elevate brand presence, drive engagement, and achieve measurable business objectives. This role requires exceptional strategic thinking, leadership, negotiation, and analytical skills.
What You'll Do
- Develop, own, and execute comprehensive influencer marketing strategies aligned with overall business goals and marketing objectives.
- Conduct in-depth market research and trend analysis to identify emerging platforms, influential creators, and innovative approaches within the UAE, MENA, and relevant global markets.
- Define target audience insights to inform influencer selection and campaign messaging.
- Create robust campaign frameworks, including objectives, KPIs, budget allocation, content guidelines, and measurement methodologies.
- Potentially build, mentor, and manage a team of Influencer Marketing Executives or Specialists
- Oversee the end-to-end management of all influencer campaigns, ensuring strategic alignment and flawless execution.
- Foster strong relationships with key influencers, talent agencies, and industry partners.
- Lead the identification, vetting, and negotiation process with top-tier influencers, ensuring brand fit and optimal ROI.
- Approve content briefs and ensure creative output from influencers aligns with brand guidelines and campaign objectives.
- Establish and track key performance indicators (KPIs) and return on investment (ROI) for all influencer marketing activities.
- Provide data-driven recommendations for future strategies and budget allocation.
- Manage and optimize the influencer marketing budget, ensuring efficient allocation of resources and maximizing campaign effectiveness.
- Forecast future budget needs based on strategic plans and market trends.
- Ensure all influencer activities comply with local regulations (e.g., UAE National Media Council guidelines), platform policies, and industry best practices.
- Proactively identify and mitigate potential risks associated with influencer partnerships.
Who You Are
- Bachelor’s degree in marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- 4-6 years of progressive experience in influencer marketing
- Demonstrated success in developing and executing comprehensive influencer marketing strategies that have delivered measurable business results.
- Expert-level knowledge of the social media landscape and influencer ecosystem in the UAE and MENA region is essential. Global market understanding is highly desirable.
- Strong understanding of social media analytics platforms and third-party influencer measurement tools.
- Exceptional leadership, project management, and cross-functional collaboration skills.
- Superior negotiation, communication, and presentation abilities.
- Proven ability to manage budgets and optimize spending for maximum impact.
- Strategic thinker with a creative mindset and a passion for innovation in the digital space.
- Fluent in English (written and spoken). Arabic language skills are a significant advantage.
Why You'll Love It
- Competitive salary
- Performance Review (twice a year)
- Annual paid leave
- Health insurance
- Creative office environment
- Work in a professional and dynamic environment.
- Good chance to explore new trends in the digital market.